161 Sixth Avenue
New York, NY 10013
Tel: (212) 539-9794
Fax: (212) 539-9567
www.harrisinteractive.com
aedwards@harrisinteractive.com
VP of Public Relations Research:
Andrew Edwards
aedwards@harrisinteractive.com
Tel: (212) 539-9794
"Organic" is just an excuse to charge more, contends the majority of consumers surveyed by Harris Interactive.
An online poll conducted by Harris Interactive on behalf of marketing agency Digitas found that video content can be an important tool to drive brand engagement, said Stephanie Sarofian, managing director of Digitas brand content unit The Third Act.
Privacy is consumers' top concern when using mobile applications, according to a survey by online security firm TRUSTe released April 27. Nearly four in 10 consumers (38%) identified privacy as their top concern, and more than half (56%) said the issue is one of their foremost concerns, according to the online survey of 1,000 consumers conducted in February by research company Harris Interactive.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
