Merkle Direct Marketing

100 Jamison Court
Hagerstown, MD 21740
Tel: (301) 790-3100
email: dmiddleton@merkelnet.com

www.merkleinc.com

EVP & Chief Marketing Officer:
Craig Dempster
Tel: (301) 790-3100

Merkle taps healthcare vet Baskin to lead new market research unit

CRM agency Merkle, which created healthcare and mobile groups this year, launched its market research practice on November 12. The division is a part of the company's Quantitative Solutions Group. The Columbia, MD-based company has hired Christine Baskin to lead the division as VP of market research.

Merkle creates standalone business to measure media buying

Database marketing agency Merkle has formed a business, called LogicLab, to create results-based measurements for media buying. It will develop online tools for media buyers to determine the value of their ad buys. Merkle is developing similar tools on a proprietary basis for some clients.

Merkle appoints chief strategy officer for healthcare

Database marketing agency Merkle has appointed VP Pete Mehr, Ph.D., chief strategy officer for its healthcare marketing practice, which launched earlier this year. Mehr's responsibilities will include developing and overseeing the execution of physician relationship and consumer/patient relationship marketing programs.

Urban Outfitters signs Merkle for data and analytics

Multichannel apparel merchant Urban Outfitters Inc. has selected database marketing agency Merkle Inc. to manage data, analytics, strategy and build a comprehensive custom-built database infrastructure called a Knowledge Center for executing multichannel marketing programs in the US. The deal encompasses all of the company's retail brands, which include Urban Outfitters, Anthropologie and Free People. "We see a trend in the retail space of going away from really basic data processing to taking CRM more seriously," said Scott Cone, SVP and client team lead at Merkle.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above