1271 Avenue of the Americas
New York, NY 10020
Tel: (212) 522-1212
Fax: 248 988 1903
EVP & Chief Marketing Officer:
Tel: (212) 522-1212
Viant CEO Vanderhook says MySpace's user data gives Time Facebook-like scale outside of a walled garden.
The Time Inc. publication launches a social media campaign in light of its readers' reaction to the controversial verdict.
Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo.
Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.
Randall Rothenberg will return to the Interactive Advertising Bureau as president and CEO, the same position he held at the industry organization before leaving it last month to become EVP and chief digital officer at Time Inc., the group said February 22.
Technology media company Ziff Davis acquired LogicBuy.com, a provider of online coupons and deals, on January 4.
Media company Time Inc. has named Randall Rothenberg, currently the president and CEO of the Interactive Advertising Bureau, to the newly created position of EVP and chief digital officer, effective January 18. He will report to Jack Griffin, the company's CEO.
Time Inc. acquired StyleFeeder, a shopping search engine, earlier this month in a move to diversify the publisher's revenue stream and take advantage of the growing apparel and accessories market. Financial terms of the deal were not disclosed.
A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue
Southern Accents, a Time Inc. publication focusing on Southern style and living, will cease publishing. The September/October 2009 issue will be the last print edition of the bi-monthly, though it is slated to continue online production at SouthernAccents.com. The economy, which has seen Southern Accents' ad pages drop 37% between Q2 2008 and Q2 2009 (per PIB), was cited as a major reason for the closure.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.