Uniworld Group

1 Metrotech Center North 11th Floor
Brooklyn, NY 11201
Tel: (212) 219-1600
Fax: (212) 334-2076

www.uniworldgroup.com
ed.boyd@uwgny.com

VP:
Ed Boyd
ed.boyd@uwgny.com
Tel: (212) 219-1600

Ford targets black women in Focus campaign

Ford Motor Co. launched a national campaign promoting the 2012 Ford Focus to black women on April 11. The "Inner Child" effort campaign features digital, TV and radio components and collects consumer data for remarketing. The campaign was created by The UniWorld Group, Ford's African-American advertising AOR since 1986.

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