AdAsia Communications

85 Fifth Avenue 7th Floor
New York, NY 10003
Tel: (212) 871-6886
Fax: (212) 871-6883

President & CEO:
Kevin Lee
Tel: (212) 871-6886

Subaru campaign targets Asian-American consumers

Car company Subaru of America is conducting an integrated marketing campaign targeting Asian-American consumers. The "Sweet Tomorrow" effort is promoting the company's Legacy model through online, TV, print and out-of-home components. The car-maker developed the campaign with AdAsia, its Asian-American AOR.

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