Optimedia International

375 Hudson Street 7th Floor
New York, NY 10014
Tel: (212) 820-3200
email: anthony.young@optimedia-us.com

www.optimedia-us.com

CEO:
Anthony Young
anthony.young@optimedia-us.com
Tel: (212) 820-3200

HomeAway taps GSD&M for brand strategy

Online vacation rental company HomeAway has named GSD&M its agency of record for brand strategy, creative and media responsibility, said Matt Cohen, the company's senior director of global brand marketing.

Social media shifts marketing model to customer-centric: DMA All For One

The client no longer owns the brand. Due to the proliferation of social media including Facebook, Twitter and Foursquare, customers must give permission to clients to enter their world, said Sasha Savic, chief commercial officer of Havas Media North America, on June 21.

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