Optimedia International

375 Hudson Street 7th Floor
New York, NY 10014
Tel: (212) 820-3200
email: anthony.young@optimedia-us.com

www.optimedia-us.com

CEO:
Anthony Young
anthony.young@optimedia-us.com
Tel: (212) 820-3200

HomeAway taps GSD&M for brand strategy

Online vacation rental company HomeAway has named GSD&M its agency of record for brand strategy, creative and media responsibility, said Matt Cohen, the company's senior director of global brand marketing.

Social media shifts marketing model to customer-centric: DMA All For One

The client no longer owns the brand. Due to the proliferation of social media including Facebook, Twitter and Foursquare, customers must give permission to clients to enter their world, said Sasha Savic, chief commercial officer of Havas Media North America, on June 21.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

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