Mindshare Worldwide

498 7th Avenue
New York, NY 10018
Tel: (212) 297-7000
Fax: (212) 297-7001


Irwin Gotlieb
Tel: (212) 297-7000

Social media shifts marketing model to customer-centric: DMA All For One

The client no longer owns the brand. Due to the proliferation of social media including Facebook, Twitter and Foursquare, customers must give permission to clients to enter their world, said Sasha Savic, chief commercial officer of Havas Media North America, on June 21.

Agency employee claims Neo@Ogilvy overbilled IBM by millions

A Neo@Ogilvy employee filed a lawsuit this month in New York federal court claiming the digital agency knowingly overcharged client IBM by millions of dollars. The plaintiff, Audrey Gladitsch, an associate digital media manager at the agency, also claims Neo@Ogilvy mistreated her after she brought attention to her concerns about alleged overbilling.

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...