Mindshare Worldwide

498 7th Avenue
New York, NY 10018
Tel: (212) 297-7000
Fax: (212) 297-7001
email: irwin.gotlieb@groupm.com

www.mindshareworld.com

CEO:
Irwin Gotlieb
irwin.gotlieb@groupm.com
Tel: (212) 297-7000

Social media shifts marketing model to customer-centric: DMA All For One

The client no longer owns the brand. Due to the proliferation of social media including Facebook, Twitter and Foursquare, customers must give permission to clients to enter their world, said Sasha Savic, chief commercial officer of Havas Media North America, on June 21.

Agency employee claims Neo@Ogilvy overbilled IBM by millions

A Neo@Ogilvy employee filed a lawsuit this month in New York federal court claiming the digital agency knowingly overcharged client IBM by millions of dollars. The plaintiff, Audrey Gladitsch, an associate digital media manager at the agency, also claims Neo@Ogilvy mistreated her after she brought attention to her concerns about alleged overbilling.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

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Relive the 2017 Marketing Hall of Femme

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