MediaCom

498 7th Avenue
New York, NY 10018
Tel: (212) 912-4200
Fax: (212) 912-4719

www.mediacom.com
usa@mediacom.com

CEO:
Harvey Goldhersz
Tel: (212) 912-4200

MediaCom Appoints a Head of Mobile

Sign of the times: Mobile has become so central to the direct marketing equation that it requires its own honcho.

News Bytes: April 12, 2013

Updates on companies, products, and people

JWT, MediaCom land $200M global US tourism account

JWT New York will lead a global tourism marketing campaign for the US after winning a pitch against two undisclosed agencies.

MediaCom names Hinz US digital chief

MediaCom has named Jeffrey Hinz managing partner and digital director for its US business. He is responsible for the media agency's digital media services, including display advertising, SEO and paid search, mobile, social, emerging media and other technology, such as demand-side platforms.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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