Initiative Media

20 Mcdougal Drive
White Plains, NY 10603
Tel: (413) 269-4679
Fax: (413) 269-4679

VP & Accounts Director:
Mark Amado
Tel: (413) 269-4679

Initiative's Worldwide CEO to resign

Richard Beaven, global CEO of IPG Mediabrands company Initiative, will step down from his role in order to pursue a career in documentary photography, confirmed Chris Jones, Initiative's director of corporate communications on March 1.

Bayer campaign, sweepstakes honor women's milestones

To honor the 50th anniversary of the introduction of the birth control pill, Bayer HealthCare Pharmaceuticals has launched a campaign paying homage to the past five decades of women's history. Interpublic Group agency Initiative created the campaign, which includes social networking, e-mail and sweepstakes elements.

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