Initiative Media

20 Mcdougal Drive
White Plains, NY 10603
Tel: (413) 269-4679
Fax: (413) 269-4679

www.northriverpress.com
info@northriverpress.com

VP & Accounts Director:
Mark Amado
info@northriverpress.com
Tel: (413) 269-4679

Initiative's Worldwide CEO to resign

Richard Beaven, global CEO of IPG Mediabrands company Initiative, will step down from his role in order to pursue a career in documentary photography, confirmed Chris Jones, Initiative's director of corporate communications on March 1.

Bayer campaign, sweepstakes honor women's milestones

To honor the 50th anniversary of the introduction of the birth control pill, Bayer HealthCare Pharmaceuticals has launched a campaign paying homage to the past five decades of women's history. Interpublic Group agency Initiative created the campaign, which includes social networking, e-mail and sweepstakes elements.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.