Hawthorne Direct

300 North 16th Street
Fairfield, IA 52556
Tel: (641) 472-3800
Fax: (641) 472-8851


Hawthorne Direct is a full service direct response advertising agency, specializing in Short Form television, Long Form television and digital media. Key services include creative/production, media buying and campaign management for response-driven marketing campaigns.

With integration of innovative Direct Response Television campaigns and online video advertising, Hawthorne has an extraordinary track record of creating successful marketing campaigns for entrepreneurs and established brands.

Senior VP - Marketing Services / Account Management:
Mark Ratner
Tel: (641) 472-3800

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.

Hawthorne Direct Announces New CEO

The agency chooses Jessica Hawthorne-Castro, its COO since last March, to head the company.

Marketing News Bytes: June 6, 2013

Updates on companies, products, and people

Hoover hawking vacuum cleaners with infomercials

Cleaning equipment manufacturer Hoover launched an integrated campaign May 25 to support several new products. The company is promoting its FloorMate Hard Floor Cleaner through December via both long- and short-form DRTV spots, which were produced by Hawthorne Direct.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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