950 East Paces Ferry Road
Suite 3300 33rd Floor
Atlanta, GA 30326
Tel: (404) 492-6845
Fax: (404) 941-1208
Tel: (404) 492-6845
Salesforce announces tools to predict and optimize the customer journey
Content creation and management were on a lot of minds at Dreamforce
Powered by Salesforce Pardot, new solutions will track prospects closely through the sales cycle
TrustRadius highlights the most buzzed about platforms on its site.
Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.
ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.
Pardot has partnered with Dell to make its software available on Dell Cloud Business applications, with all Dell features not available on the platform.
B-to-B software provider Pardot introduced upgraded SEO and search tools, intended to help companies monitor their competition and optimize keyword searches, said Adam Blitzer, the company's COO.
Twenty percent of b-to-b marketers don't measure the effectiveness of their campaigns, particularly when it comes to generating marketing-sourced sales leads, said Adam Blitzer, COO of Pardot, a marketing automation company that specializes in b-to-b.
EnergyCAP needed to find a way to tie prospects to their online behavior.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.