950 East Paces Ferry Road
Suite 3300 33rd Floor
Atlanta, GA 30326
Tel: (404) 492-6845
Fax: (404) 941-1208
Tel: (404) 492-6845
Salesforce announces tools to predict and optimize the customer journey
Content creation and management were on a lot of minds at Dreamforce
Powered by Salesforce Pardot, new solutions will track prospects closely through the sales cycle
TrustRadius highlights the most buzzed about platforms on its site.
Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.
ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.
Pardot has partnered with Dell to make its software available on Dell Cloud Business applications, with all Dell features not available on the platform.
B-to-B software provider Pardot introduced upgraded SEO and search tools, intended to help companies monitor their competition and optimize keyword searches, said Adam Blitzer, the company's COO.
Twenty percent of b-to-b marketers don't measure the effectiveness of their campaigns, particularly when it comes to generating marketing-sourced sales leads, said Adam Blitzer, COO of Pardot, a marketing automation company that specializes in b-to-b.
EnergyCAP needed to find a way to tie prospects to their online behavior.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.