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Salesforce announces tools to predict and optimize the customer journey
Content creation and management were on a lot of minds at Dreamforce
Powered by Salesforce Pardot, new solutions will track prospects closely through the sales cycle
TrustRadius highlights the most buzzed about platforms on its site.
Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.
ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.
Pardot has partnered with Dell to make its software available on Dell Cloud Business applications, with all Dell features not available on the platform.
B-to-B software provider Pardot introduced upgraded SEO and search tools, intended to help companies monitor their competition and optimize keyword searches, said Adam Blitzer, the company's COO.
Twenty percent of b-to-b marketers don't measure the effectiveness of their campaigns, particularly when it comes to generating marketing-sourced sales leads, said Adam Blitzer, COO of Pardot, a marketing automation company that specializes in b-to-b.
EnergyCAP needed to find a way to tie prospects to their online behavior.
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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