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Tel: (404) 492-6845

Salesforce cloud gets more predictive

Salesforce announces tools to predict and optimize the customer journey

Dreamforce 2015: the content challenge

Content creation and management were on a lot of minds at Dreamforce

Salesforce gets closer to prospects

Powered by Salesforce Pardot, new solutions will track prospects closely through the sales cycle

Here are the most reviewed marketing automation platforms on TrustRadius

TrustRadius highlights the most buzzed about platforms on its site.

The marriage of marketing automation and email

Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.

ExactTarget's Pardot acqusition reflects maturing market

ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.

Dell partners with Pardot

Pardot has partnered with Dell to make its software available on Dell Cloud Business applications, with all Dell features not available on the platform.

Pardot enhances software for keyword monitoring

B-to-B software provider Pardot introduced upgraded SEO and search tools, intended to help companies monitor their competition and optimize keyword searches, said Adam Blitzer, the company's COO.

Report: B-to-b marketers don't measure campaigns

Twenty percent of b-to-b marketers don't measure the effectiveness of their campaigns, particularly when it comes to generating marketing-sourced sales leads, said Adam Blitzer, COO of Pardot, a marketing automation company that specializes in b-to-b.

EnergyCAP leverages prospect data to automate email campaigns

EnergyCAP needed to find a way to tie prospects to their online behavior.

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