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Newton, MA 02458
Tel: (617) 467-6760
Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Neolane is used by over 300 of the world's leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, and Sony Music. www.neolane.com
When it comes to managing the customer experience, CMOs are still finding their way, says The CMO Club.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Most marketers have yet to set down strategies for tapping seemingly endless streams of data, a new survey says. They're sure about what they want from it, though, and that's more business.
Neolane launched its Mobile App Channel (MAC), a solution that allows branded iOS or Android apps to send personalized push notifications.
Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.