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As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Marketing and IT come together to fight for customer-centric initiatives.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.
Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.
And that's bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies.
The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
Technology service providers earned $1.65 billion in revenue from analytics applications last year, a 17.7% increase compared with 2009, according to a Gartner report. Analytics revenue will increase 10.5% in the next five years, according to the research firm.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.