Gartner

12600 Gateway Boulevard
Fort Myers, FL 33913-8006
Tel: (239) 561-4000

www.gartner.com
john.reilly@gartner.com

Global Account Manager:
John Reilly
john.reilly@gartner.com
Tel: (239) 561-4000

6 Mandates for Multichannel Marketing

Multichannel marketing requires multiple disciplines—many of which do not come naturally. Here are some pointers from Gartner that direct marketers might want to to keep in mind.

Marketers' Love-Hate Relationship With Preference Centers

6 preference center pros and cons that marketers should consider to improve the customer experience

Digital Marketing Budgets Continue to Rise [Infographic]

The share of budget allocated for digital marketing is growing by leaps and bounds.

Gartner: One Third of Leading Enterprises Face a Data Crisis

Enterprises are good at collecting data, but not so good at managing it, says the research firm.

Text-Messaging Apps Help Marketers Expand Their Reach

The recent hype about messaging apps underscores the SMS marketing opportunities.

Enter the Chief Marketing Technologist

The emerging role of chief marketing technologist makes an impact on business.

Acquisition Is a Leading Trend Among Leading MRM Providers

Gartner analysis shows acquisition as the common denominator among leading marketing resource management providers.

Infographic: CMOs and CIOs: A Match Made in Heaven

Marketing and IT learn that they can't live without each other.

The Changing Digital Marketing Landscape

As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.

Technology Is Changing the Way We Market—and Spend

As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan

Infographic: CMOs and CIOs Fight for Customer Centricity

Marketing and IT come together to fight for customer-centric initiatives.

Lead Management Builds a United Front for Marketing

A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.

Companies Set to Increase Spending on Digital Marketing

On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.

Three Upgrades Retailers Must Make in Their CRM Ops

Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.

Digital Commands 25% of Marketing Budgets

And that's bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies.

Grab the Tablet, Honey. Modern Family's On

The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.

So Much Data; So Few Data Scientists

Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.

Slow recovery doesn't hurt analytics growth: Gartner

Technology service providers earned $1.65 billion in revenue from analytics applications last year, a 17.7% increase compared with 2009, according to a Gartner report. Analytics revenue will increase 10.5% in the next five years, according to the research firm.

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