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Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.
Multichannel marketing requires multiple disciplines—many of which do not come naturally. Here are some pointers from Gartner that direct marketers might want to to keep in mind.
6 preference center pros and cons that marketers should consider to improve the customer experience
The share of budget allocated for digital marketing is growing by leaps and bounds.
Enterprises are good at collecting data, but not so good at managing it, says the research firm.
The recent hype about messaging apps underscores the SMS marketing opportunities.
The emerging role of chief marketing technologist makes an impact on business.
Gartner analysis shows acquisition as the common denominator among leading marketing resource management providers.
Marketing and IT learn that they can't live without each other.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Marketing and IT come together to fight for customer-centric initiatives.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.
Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.
And that's bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies.
The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
Technology service providers earned $1.65 billion in revenue from analytics applications last year, a 17.7% increase compared with 2009, according to a Gartner report. Analytics revenue will increase 10.5% in the next five years, according to the research firm.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.