12600 Gateway Boulevard
Fort Myers, FL 33913-8006
Tel: (239) 561-4000
Global Account Manager:
Tel: (239) 561-4000
Marketing and IT learn that they can't live without each other.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Marketing and IT come together to fight for customer-centric initiatives.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
On average, 28% of marketers say they have reduced their traditional advertising budget to fund digital marketing activities.
Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.
And that's bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies.
The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
Technology service providers earned $1.65 billion in revenue from analytics applications last year, a 17.7% increase compared with 2009, according to a Gartner report. Analytics revenue will increase 10.5% in the next five years, according to the research firm.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.