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Founded in 1999 by former Oracle executive Marc Benioff, Salesforce.com is a worldwide leader in on-demand customer relationship management (CRM) services.
That was the philosophical dilemma presented to marketers attending the CMO panel at Salesforce Connections.
The 1-to-1 marketing staging area is reconfigured to react to what's likely to happen next on a customer's journey.
Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.
Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.
Intelligence and engagement tools will give salespeople powers previously reserved for marketers, says Pardot's GM.
The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.
It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.
The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.
Demand drove up prices markedly. Facebook's CPM went from 46 cents in Q1 to $1.54 in Q3, says a Social.com study.
It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.
The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.
One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.
Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.
The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.
The platform is designed to help marketers optimize based on the CRM platform's sales and value data.
The Salesforce-owned marketing cloud adds mobile messaging to its platform.
Scott McCorkle, president of technology and strategy, to take over.
As consumers increasingly adopt technologies in their daily lives, marketers respond by harnessing those tools for customer interactions and communications.
ExactTarget's CEO reveals Salesforce Marketing Cloud's latest development at Connections '13.
Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.
Updates on companies, products, and people
The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
Updates on companies, products, and people.
Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.
The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.
Everyone is truly a winner in a contest whose entry process is a free expert consultation.
Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.
Salesforce.com will acquire Buddy Media for $689 million in cash and Salesforce.com equity.
Salesforce.com, launched Site.com, a platform designed to give marketers an easy way to update their websites, said Andrew Leigh, director of product marketing at Salesforce.com. Site.com's functionality also includes integration with a CRM database in order to quickly upload information from the database to the website, he said.
Susan St. Ledger, former Salesforce industry vertical SVP, has been named president of social media technology provider Buddy Media, confirmed Joe Ciarallo, Buddy Media VP of communications on March 8.
George Hu was promoted to COO of CRM company Salesforce.com effective Nov. 7, the company said in a statement. Hu previously served as EVP of platform, marketing and operations and will continue to report to chairman and CEO Marc Benioff in the newly-created role.
CRM company Salesforce.com has launched recently acquired domain Data.com as a corporate-data site. Business information company Dun & Bradstreet (D&B) is the site's exclusive source of corporate information.
Salesforce.com reported $546 million in revenue in the second quarter of fiscal 2012, a 38% year-over-year increase. However, the company saw a slight net loss of $4.3 million during the period.
When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail.
Salesforce.com reported $504.3 million in revenue in the first quarter of fiscal 2012, a 34% year-over-year increase. The company saw $254 million in sales and marketing expenses in the period, a 46% increase compared with fiscal Q1 2011.
Kana Software, a service experience management technology provider, acquired Overtone, a maker of social media and customer listening platforms, on April 5. The deal will allow Kana clients to understand and analyze customer sentiment, emerging issues and trends across social networks.
The total value of marketing and interactive services mergers and acquisitions increased 13% year-over-year to $2 billion during the first quarter of 2011, according to a report by investment banking firm Jordan, Edmiston Group. Notable Q1 marketing and interactive services transactions included Salesforce.com's acquisition of Radian6 for $326 million; Teradata's acquisition of Aster Data Systems, a data and analytics platform, for $263 million; and Adobe's acquisition of data management platform Demdex.
IBM launched two cloud-based solutions on March 24 designed to help marketers gain real-time, actionable insight from data available across social media channels. The solutions, Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite, seek to expand IBM's business analytics capabilities and enable IBM clients to create and understand social campaigns.
Salesforce.com has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50 million in stock, the company said March 30. Radian6's technology will allow Salesforce.com to monitor, analyze and track conversations for its clients across Facebook, Twitter, YouTube, blogs and online communities.
Cloud9 Analytics, an on-demand sales forecasting and pipeline management services company, has named Jim Burleigh CEO, the company said March 15. He replaced Swayne Hill, who will become SVP of global field operations and report directly to Burleigh.
Databases and CRM platforms must harness the same social interactions that consumers have on Facebook and Twitter, said Marc Benioff, chairman and CEO of Salesforce.com, in his keynote address at the company's March 3 Cloudforce 2011 event.
Salesforce.com reported $1.7 billion in revenue for its 2011 fiscal year, a 27% increase compared with fiscal 2010. Marc Benioff, CEO of the San Francisco-based CRM company, predicted on a February 25 earnings call that Salesforce.com will be "the first enterprise cloud-computing company to generate more than $2 billion in revenue by the end of this year."
CRM company Salesforce.com said January 6 that it has acquired enterprise application development firm Dimdim for approximately $31 million in cash.
Salesforce.com acquired business data company Jigsaw on April 21, in a bid to compete in the data services arena. The $142 million deal is expected to close in the second quarter of fiscal year 2011, which begins on May 1 of that year.
Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed.
Fujitsu Network Communications (FNC), a supplier of IT and telecom tools, is using Salesforce CRM to drive its retention and growth efforts in 2009.
Steve Cakebread, who left his post as Salesforce.com president and chief strategy officer on Feb. 1, has joined Xactly Corp. as CFO.
CRM software-as-a-service provider Salesforce.com was down for about half an hour on Tuesday, January 6.
AmerisourceBergen Specialty Group, a distributor of specialty pharmaceuticals, has turned to Cast Iron Systems to help deploy its new Salesforce CRM system.
Hasler Inc., a provider of postage and handling products, has deployed two custom CRM applications from Salesforce.com with the help of software-as-a-service (SaaS) consulting firm Bluewolf. The Salesforce offerings are being used by Hasler dealers nationwide, replacing a variety of other systems and creating a standardized database throughout the company.
Salesforce.com has partnered with Amazon and Facebook for a new Web site management service this week. The company said its Force.com hosted applications platform would be linked with services from Facebook and Amazon Web Services.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...