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WPP is the parent company for marketing agencies including OgilvyOne, G2, Young & Rubicam and Grey Worldwide,

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

News Byte: WPP Units Join Forces on New Data-Driven Agency

Choreograph is launched by Wunderman and MEC to address client desires for real-time marketing.

Creative Conglomerate: Omnicom and Publicis to Merge

Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.

WPP to acquire AKQA

In an effort to expand its digital marketing presence, WPP will acquire AKQA Holdings, Inc. AKQA will retain its brand within WPP.

Infosys announces launch of BrandEdge

Infosys announced the launch of BrandEdge, a cloud-based digital marketing platform, on April 23. The technology is intended to help marketers manage customer relationships and analytics, and organize marketing across digital properties, said Sanjay Purohit, SVP and global head of products, platforms and solutions at the company.

Possible Worldwide names new CEO, absorbs marketing analytics firm

Possible Worldwide, WPP Digital's interactive marketing network, has named ZAAZ CEO and co-founder Shane Atchison CEO, Baron Conway, EVP of global business and development at Possible Worldwide confirmed to Direct Marketing News. Marketing analytics provider ZAAZ, formerly a part of WPP Group's Wunderman division, will become a part of WPP Digital's Possible Worldwide.

JWT hires chief creative officer, chief integration officer

JWT named Jeff Benjamin chief creative officer for North America, the WPP-owned agency network said on Jan. 11.

24/7 Real Media boosts video ad offerings with Panache acquisition

WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition.

Q&A: Brian Lesser, CEO, Xaxis

Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year.

WPP revenue up 13%

WPP Group's third-quarter revenue hit $3.95 billion, a 13% increase compared with the prior year, the Dublin-based holding company reported on Oct. 28.

Draftfcb loses Gevalia account to Y&R's Taxi

Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized."

Q&A: Sir Martin Sorrell, CEO, WPP Group

Direct Marketing News talked with Sir Martin Sorrell, CEO of holding company WPP Group, on Sept. 20 after he spoke at the "Brasil Inc. 2011" event in New York.

Sorrell: This is the decade of Latin America

Latin American consumers, business and media are critical to marketers' long-term growth, said Sir Martin Sorrell, CEO of holding company WPP Group, on September 20 at the "Brasil Inc 2011" event in New York.

WPP's direct, digital business reports first-half growth

WPP Group reported $7.62 billion in first-half 2011 revenue, a 12.8% increase compared with the prior year. The Dublin-based holding company's branding and identity, healthcare and specialty communications business grew by 5.7% year-over-year in the quarter to $1.93 billion.

WPP to acquire Rockfish Interactive

WPP Digital has agreed to acquire digital marketing agency Rockfish Interactive. The deal is expected to close within the next 15 business days, said Kenny Tomlin, Rockfish Interactive CEO and founder.

JWT buys shopper marketing firm Lunchbox

JWT North America has acquired shopper marketing firm Lunchbox, the WPP Group-owned agency said July 20, the same day the acquisition closed.

WPP launches audience buying company Xaxis

Holding company WPP debuted audience buying company Xaxis on June 27 to aggregate consumer data from on- and offline sources to deliver audience profiles to clients for more targeted advertising. The new entity is composed of GroupM and WPP Digital companies B3, targ.ad, GoldNetwork, GroupM DSP, GroupM Marketplace and MEC.

GroupM develops mobile privacy guidelines

Media agency GroupM has issued privacy guidelines for mobile marketing vendors aimed at preventing the need for government regulation, the firm said June 22. WPP Group-owned Group M developed the guidelines with its mobile marketing agency Joule.

InterContinental Hotels Group names Zaaz social media AOR

InterContinental Hotels Group (IHG) has named interactive agency Zaaz its AOR for brand social media efforts, the company said June 13. IHG hired Zaaz after a three-month RFP process, said Shane Atchison, CEO of the Seattle-based agency.

Q1 DRTV spending up slightly as overall ad expenditures grow 4.4%

US direct response TV advertising spending increased 2% year-over-year to $1.59 billion in the first quarter of 2011, according to a June 13 Kantar Media report. Industry-wide US advertising expenditures increased 4.4% in Q1, compared with the prior year, to $32.5 billion, according to the New York-based media measurement firm and WPP Group subsidiary.

WPP acquires two Brazilian agencies in as many days

WPP interactive agency Possible Worldwide has acquired a majority stake in Brazilian digital shop Gringo, the holding company said June 3. The day before, WPP said it had acquired a majority stake in Brazilian digital agency F.biz.

WPP Digital buys minority stake in nPario

WPP Digital has bought a $5 million strategic minority stake in technology services provider nPario, the companies said May 17. The investment will help both companies develop services to help marketers improve audience insight and digital campaigns. NPario will integrate WPP's online and offline data into its platform.

WPP sees Q1 growth in direct group, overall

Revenue in WPP Group's branding and identity, healthcare and specialist communications group, which includes its direct and interactive agencies, grew 9.5% in the first quarter to $903.6 million, compared with Q1 2010. Dublin, Ireland-based WPP also said in its first-quarter earnings report that its "direct and interactive networks of Wunderman and OgilvyOne, together with specialist digital agencies VML and JWT Inside, showed strong growth."

WPP direct, digital agencies see 2010 growth

WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2010 like-for-like revenue growth of 4.5%, the holding company said March 4. The unit, which includes direct, digital and interactive marketing agencies, also reported total revenue growth of 7.3% in the year's fourth quarter.

Agency employee claims Neo@Ogilvy overbilled IBM by millions

A Neo@Ogilvy employee filed a lawsuit this month in New York federal court claiming the digital agency knowingly overcharged client IBM by millions of dollars. The plaintiff, Audrey Gladitsch, an associate digital media manager at the agency, also claims Neo@Ogilvy mistreated her after she brought attention to her concerns about alleged overbilling.

WPP Digital combines shops into Possible Worldwide

WPP Digital will merge four of the holding company's agencies into new shop Possible Worldwide on February 17. The holding company will combine New York-based Schematic, Cincinnati-based Bridge Worldwide, Singapore-based Blue and New Delhi-based Quasar after a year and a half of planning. Former Schematic chief executive Trevor Kaufman will lead the New York-based agency as global CEO.

Y&R names Wunderman's Sable CEO

Y&R has appointed David Sable, vice chairman and COO of Wunderman, as its global chief executive. Sable replaces Hamish McLennan in the role. McLennan is leaving the role to return to his native Australia for family reasons.

WPP overtakes Omnicom as biggest marketing group

WPP Group last year registered the largest revenue for a global publicly listed marketing services company, pushing Omnicom Group out of the top spot.

WPP's OgilvyAction, Malone merge

OgilvyAction, the consumer activation unit of ad agency Ogilvy & Mather, has merged units with JWT's Malone Advertising retail marketing division to form JWT/OgilvyAction. The agency will focus on integrated retail marketing and experiential initiatives in North America.

KBM Group acquires I-Behavior to boost WPP agency data

Integrated agency KBM Group agreed to acquire database company I-Behavior on November 10 for an undisclosed amount. The deal requires regulatory and shareholder approval.

WPP, IPG report Q3 revenue increases

Holding companies Interpublic Group and WPP Group reported increased revenues in the third quarter compared to the same period of last year.

Mazda North American Operations names WPP's 'Team Mazda' AOR

Mazda North American Operations named WPP Group's "Team Mazda" agency collaboration its AOR on October 14, replacing Doner Advertising. The work includes direct mail, Internet efforts and on-site events where promotional materials are distributed.

KnowledgeBase rebrands as KBM Group

CRM service provider KnowledgeBase Marketing has reorganized its divisions and rebranded as KBM Group as of October 7. The reorganization includes KnowledgeBase Marketing's US and global divisions, as well as subsidiaries Datacore Marketing and Fortelligent.

WPP Group sees 2.5% first half revenue growth; profits up 39%

WPP Group's branding and identity, healthcare and specialty communications group, which includes its direct, digital and interactive agencies, reported like-for-like revenue growth of 1.8% for the first six months of 2010, compared to the year before. The holding company saw overall like-for-like revenue growth of 2.5% for the first six months of 2010 on a year-over-year basis.

MediaCom names Lim first direct response chief

Media agency MediaCom has named Jason Lim to the newly created position of managing partner and director of direct response. He was previously SVP and media director at Halogen Response Media, part of Publicis' Starcom MediaVest Group.

WPP agencies CommonHealth, Ogilvy Healthworld merge

WPP Group has merged agencies CommonHealth and Ogilvy Healthworld to form Ogilvy CommonHealth Worldwide. Matt Giegerich, until recently the president and CEO of CommonHealth, is leading the combined agency. Financial terms of the deal were not released.

Sorrell: WPP saw worldwide growth in April

WPP Group posted worldwide growth in April, the first time the advertising holding company has seen an increase on a worldwide basis since the downturn hit at the end of 2008.

WPP revenues down 8.1% for 2009; direct and digital group shows improvement in second half

WPP Group's branding and identity, healthcare and specialty communications group, which includes its direct, digital and interactive agencies, saw like-for-like revenues decline 6.2% for 2009 compared to the year before. The holding company's overall like-for-like revenue was down 8.1% for 2009

Former Mindshare CEO Neslund joins Red Bricks Media

Red Bricks Media named Scott Neslund, former CEO of WPP media agency Mindshare, its CEO, effective January 11. He replaced Elliott Easterling, who now serves as chairman of the board.

Media giant GroupM promotes digital expert to top role

WPP has handed GroupM Interaction chief executive Rob Norman the additional role of chief executive of GroupM North America, providing a sign of its belief in the importance of digital expertise. Norman will take over the role on March 31 from Marc Goldstein, who will retire after two years heading GroupM North America.

IAB campaign educates consumers about online privacy

The Interactive Advertising Bureau (IAB) is conducting its first consumer-focused campaign in an effort to educate consumers about the ins and outs of online privacy. The initiative, launched December 3 and called "Privacy Matters," will run throughout 2010 to teach consumers how to use privacy tools on the Web. It features display ads and an educational Web site designed by WPP's Schematic, a digital agency.

Q3 declines don't tell digital story

Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.

Maxus names Jones CEO for North America

Media and relationship marketing agency Maxus named Louis Jones CEO for North America, effective September 8. He replaced Carla Loffredo, who was named the agency's first COO. He reports to global CEO Kelly Clark.

Dell debuts small business IT campaign in the US

Dell has launched its second campaign in the US since the creation of brand-specific agency Enfatico in December 2007. Called "Take your own path," the effort extends an initiative that first ran in India late last year to the US, Japan, Germany, the UK and China.

Maxus to handle US and UK media for Powermat

Media and marketing services agency Maxus, part of WPP's GroupM, was awarded the media responsibilities in the US and the UK for Powermat, a wireless charging product. The agency will handle strategic planning, implementation and digital responsibilities for the account after a multi-agency review, and work will commence with the product's launch this fall through a multimedia marketing campaign.

WPP expects 5% to 6% decline in revenue in '09

WPP, the parent company for marketing agencies including OgilvyOne, G2, Young & Rubicam and Grey Worldwide, is expecting a 5% to 6% drop in revenue for 2009, according to the firm's Q1 financial report. To account for this revenue loss, WPP laid off 3,500 employees in the first quarter.

WPP to fold Enfatico into Young & Rubicam Brands

WPP is folding Enfatico, the agency that it built to combine Dell's agency relationships under one umbrella, into its Young & Rubicam Brands ad agency, according to the agency. Enfatico will continue to exist, but will operate as a division of Y&R, and Y&R Advertising also will work on the Dell account.

WPP, Omniture form strategic partnership

With an eye toward providing clients with more effective insights across digital and traditional media channels, media holding company WPP Group and Web analytics solutions provider Omniture have entered a strategic partnership.

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