Hill Holiday

53 State Street
Boston, MA 02109
Tel: (617) 366-4000

www.hhcc.com

CEO:
Mike Sheehan
Tel: (617) 366-4000

Q&A: Joe Saracino, Erwin-Penland CMO

Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer.

Dunkin' Donuts takes loyalty program nationwide

Dunkin' Donuts unveiled its first national customer loyalty program, "DD Perks Rewards," on April 5. The initiative allows members to redeem unlimited rewards for purchases made with a Dunkin' Donuts Card. Dunkin' Donuts will also ask customers who register for the loyalty program to opt in to its database to receive future email and SMS marketing messages about new offers, products and store openings.

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