G2

3500 West Olive Avenue Suite 700
Burbank, CA 91505-5503
Tel: (818) 531-0749
Fax: (818) 531-0730
email: info@g2.com

www.g2.com

G2 is a global network of specialist marketing communications companies.

Office Manager:
Paith Macqueen
info@g2.com
Tel: (818) 531-0749

Marketing News Bytes: June 13, 2013

Updates on companies, products, and people

Ally Financial selects Grey New York for advertising services

Ally Financial awarded Grey New York its advertising services contract after a search that began in early February and included incumbent agency Bartle Bogle Hegarty (BBH), said Beth Coggins, PR manager at Ally Financial, on April 5.

Embrace silos to deliver value

Spend any time working at any type of agency and one thing is clear: All agencies operate in silos. Conventional wisdom, in service of integration, indicates silos are intrinsically bad, and it's the job of agency management to tear down the walls, but by embracing and nurturing functional silos, an agency's expertise can actually flourish.

G2 USA taps Hull as executive creative director for interactive

G2 USA, a brand activation agency, named Brian Hull executive creative director of its interactive marketing practice as of August 23. He previously served as creative director at G2 for five years, leaving in 2007, and worked in the same role at digital shop Organic.

PeopleNews from Euro RSCG, G2, OgilvyAction, Bazaarvoice, Brightline iTV

Euro RSCG names Ron Bess president of North America...Lagattuta new group creative director for G2...Tanya Collins joins OgilvyAction...New international VP at Bazaarvoice...Meurer Brossy named SVP at Brightline iTV.

M&M's Racing starts UGC video campaign

Mars Snackfood US has created a partnership between M&M's Racing and 12seconds.tv for a user-generated online video program. The program, "M&M's 12 Seconds Cup," was developed by marketing agency G2 to help connect the brand with both NASCAR fans and M&M's lovers.

MINI Financial Services by G2 Direct & Digital

Car maker MINI wanted to raise consumer awareness of its MINI Financial Services and educate car dealers on the benefits of promoting the service. Hear from Liz Martin, managing supervisor at G2 Direct & Digital, on how the agency developed a campaign to "put the fun in financing," to engage dealers and consumers.

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