3500 West Olive Avenue
Burbank, CA 91505-5503
Tel: (818) 531-0749
Fax: (818) 531-0730
G2 is a global network of specialist marketing communications companies.
Tel: (818) 531-0749
Ally Financial awarded Grey New York its advertising services contract after a search that began in early February and included incumbent agency Bartle Bogle Hegarty (BBH), said Beth Coggins, PR manager at Ally Financial, on April 5.
Spend any time working at any type of agency and one thing is clear: All agencies operate in silos. Conventional wisdom, in service of integration, indicates silos are intrinsically bad, and it's the job of agency management to tear down the walls, but by embracing and nurturing functional silos, an agency's expertise can actually flourish.
G2 USA, a brand activation agency, named Brian Hull executive creative director of its interactive marketing practice as of August 23. He previously served as creative director at G2 for five years, leaving in 2007, and worked in the same role at digital shop Organic.
Mars Snackfood US has created a partnership between M&M's Racing and 12seconds.tv for a user-generated online video program. The program, "M&M's 12 Seconds Cup," was developed by marketing agency G2 to help connect the brand with both NASCAR fans and M&M's lovers.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.