Colloquy Associates

4445 Lake Forest Drive Suite 200
Cincinnati, OH 45242
Tel: (513) 248-5918
Fax: (513) 248-5918

Managing Partner:
Kelly Hlavinka
Tel: (513) 248-5918

Loyalty Programs Grow, But Participation Sinks

Despite loyalty program growth by more than 25% over the past two years, member activity has dropped.

8 predictions for direct marketing in 2013

If the Mayan calendar left you untouched, here's what you have to look forward to in 2013.

Walgreen's loyalty program debut intensifies drugstore loyalty battle

Balance Rewards launches at 7,900 stores this week, making it the most widely available loyalty program at drugstore chains.

Consumer word-of-mouth activity down since start of recession: Colloquy

Consumers have cut back significantly on sharing opinions about companies, as well as their products and services, since the beginning of the "Great Recession," according to research from Colloquy. Fifty-eight percent of consumers said they have discussions with family members, friends and colleagues about the brands they use, down from 73% in 2008, according to the loyalty marketing consultancy.

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