230 Park Avenue South
New York, NY 10003
Tel: (212) 614-4000
Fax: (212) 598-5407
www.burson-marsteller.com
mark-penn@bm.com
President & CEO Worldwide:
Mark Penn
mark-penn@bm.com
Tel: (212) 614-4000
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.