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Consumers: Keep Those Emails Comin'!

It's music to marketers' ears: 60% of people want promotional emails once a week and 28% want them even more frequently.

Don't Forget, Marketing Is About the Customer

Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...