Harris Interactive

161 Sixth Avenue 6th Floor
New York, NY 10013
Tel: (212) 539-9794
Fax: (212) 539-9567
email: aedwards@harrisinteractive.com

www.harrisinteractive.com

VP of Public Relations Research:
Andrew Edwards
aedwards@harrisinteractive.com
Tel: (212) 539-9794

Consumers Think Data-Driven Ads Will Serve Them Better in Future

More than half of consumers expect marketers to have better data on them that will improve targeting, says a Harris Interactive study.

Earth Day: Consumers Less Likely to Shell out Green on Organics

"Organic" is just an excuse to charge more, contends the majority of consumers surveyed by Harris Interactive.

Poll: Video drives brand engagement

An online poll conducted by Harris Interactive on behalf of marketing agency Digitas found that video content can be an important tool to drive brand engagement, said Stephanie Sarofian, managing director of Digitas brand content unit The Third Act.

Privacy is consumers' top mobile app concern: survey

Privacy is consumers' top concern when using mobile applications, according to a survey by online security firm TRUSTe released April 27. Nearly four in 10 consumers (38%) identified privacy as their top concern, and more than half (56%) said the issue is one of their foremost concerns, according to the online survey of 1,000 consumers conducted in February by research company Harris Interactive.

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