Frost & Sullivan

7550 West Interstate 10 Suite 400
San Antonio, TX 78229-5616
Tel: (877) 463-7678
Fax: 210 348 1003

www.frost.com
info@frost.com

Marketing Director:
Naylor Gray
info@frost.com
Tel: (877) 463-7678

Marketing Automation to Hit $1.9 Billion by 2020

Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.

Sierra Trading doubles its e-commerce conversion rate with Facebook

Sierra Trading Post recently joined the legion of brands with e-commerce-enabled Facebook pages. That the retailer added a Facebook commerce site is not entirely novel; the first Facebook store launched in 2009.

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Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

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5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.