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ALC B2B, the business-to-business marketing arm of ALC SMART Data Solutions, announced the launch of a Web site where marketers can view information on its databases. The site features datacards, usage and sourcing information. It also features editorial on b-to-b marketing issues and new ALC B2B products and updates.
Lapham's Quarterly, a magazine launched in 2008 and encompassing historic themes through original essays, commentary and criticism from scholars and writers, has awarded management of its list of 13,500 subscribers to ALC.
Milestones, the life-stage marketing division of ALC, has launched three databases targeting different stages in marital status: Milestones Engaged Brides and Grooms-to-Be, Milestones Newlywed Husbands and Wives and Milestones Newly Divorced.
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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