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The addition of Statlistics extends Alesco's multichannel data offering.
Canon Communications has turned over list management for the publications Design News, Electronic Design News, Packaging Digest and Test & Measurement World to Statlistics. It recently acquired the titles from Reed Business Information. Canon and Statlistics have worked together for two years.
Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.
Value Line, a publisher of financial information, named Statlistics its list manager, effective January 21. The former manager was Worldata.
Ziff Davis Enterprise awarded Statlistics management of its stable of lists, effective January 1. The company's previous list manager was Walter Karl.
Amsterdam Printing, a catalog retailer of stationery and office products, awarded Statlistics management of its masterfile, effective November 1.
HCPro awarded Statlistics management of its masterfile on October 1. The file is culled from readers of HCPro's products, which include 'HealthLeaders' magazine, newsletters, e-newsletters, webinars, books and videos, and seminars and conferences. All relate to healthcare regulation and healthcare compliance.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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