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Canon Communications has turned over list management for the publications Design News, Electronic Design News, Packaging Digest and Test & Measurement World to Statlistics. It recently acquired the titles from Reed Business Information. Canon and Statlistics have worked together for two years.
Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.
Value Line, a publisher of financial information, named Statlistics its list manager, effective January 21. The former manager was Worldata.
Ziff Davis Enterprise awarded Statlistics management of its stable of lists, effective January 1. The company's previous list manager was Walter Karl.
Amsterdam Printing, a catalog retailer of stationery and office products, awarded Statlistics management of its masterfile, effective November 1.
HCPro awarded Statlistics management of its masterfile on October 1. The file is culled from readers of HCPro's products, which include 'HealthLeaders' magazine, newsletters, e-newsletters, webinars, books and videos, and seminars and conferences. All relate to healthcare regulation and healthcare compliance.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.