In the highly competitive world of direct marketing services, MeritDirect is a respected leader and a trusted advisor to world class B2B and consumer mailers and list owners. MeritDirect provides customer acquisition and retention expertise to multi-media merchants, catalogers and publishers. Our superior services include: list brokerage, data and media services, private and cooperative marketing databases, and strategic services. We are a company you can trust for objective, knowledgeable advice and innovative single-source solutions. MeritDirect operates within a culture of continuous improvement, striving to keep our staff and clients on the leading edge of profitable processes and winning technologies.
Tel: (914) 368-1000
Executive Vice President, Managing Partner:
Paulette J. Oliva
Executive Vice President, Managing Partner:
Tel: 847-492-1350 Ext: 14
The marketing services firm acquires LDSGroup, launching a string of acquisitions planned for 2013
The 20-year industry veteran to pursue a path of aggressive growth.
National Pen, Atlas Pen & Pencil, and Perfect Pen & Stationary have named MeritDirect list manager.
MeritDirect has promoted Steve Bonafide SVP of customer acquisition and retention, said the company in a release.
Marketing & Technology Group, a Chicago-based b-to-b media company, has appointed direct marketing company MeritDirect as list manager of each of its four magazine titles. Marketing & Technology Group titles Hotels, Plate, Meatingplace and Carnetec reach more than 123,000 readers combined each year.
Four business executives said they survived the "Great Recession" by returning to direct marketing fundamentals, while speaking during a July 14 panel discussion at the MeritDirect Business Mailers's Co-op and Interactive Marketing Conference.
B-to-b marketers should expect realistic growth, evolve with new technologies, and use data to drive business decisions, said Terry Jukes, president of B2B Direct Marketing Intelligence, a marketing services consultancy, on July 14.
MeritDirect will rebrand its list management and interactive services division as the "data and media services" unit, the company said June 17.
MeritDirect has won list management responsibilities for 45 lists and databases owned by financial publisher SourceMedia, effective March 21. SourceMedia previously worked with Edith Roman.
Direct marketing agency MeritDirect launched the Strategic Services Group on October 19. The unit will provide consulting, digital, b-to-b and insert media services to clients.
List management company MeritDirect said June 14 that it will acquire Venture Direct Worldwide, a fellow list management firm. Financial terms of the deal were not disclosed.
Crain Communications turned over management of the 'Investment News' and 'Pensions and Investments' subscriber files to MeritDirect on April 23. The previous manager was Kroll Direct Marketing.
Trade publisher Penton Media awarded MeritDirect management of its databases effective April 1. The previous manager was Walter Karl.
MeritDirect was appointed list manager of the Recovery.org Masterfile from Onvia. The file is a source for tracking American Recovery and Reinvestment Act (ARRA) spending, and provides information about developments in states and municipalities.
MeritDirect introduced the OmniChannelBASE business-to-business file on October 19. The file contains postal, phone and e-mail information for businesses and business executives across several industries.
Lippincott Williams & Wilkins (LWW), a publisher of health information, has awarded Meritdirect list management of its stable of files. The previous manager was Walter Karl. LWW, a unit of Wolters Kluwer Health, reaches physicians, nurses, specialized clinicians and students with nearly 300 periodicals and 1,500 books across more than 100 disciplines.
Buying and renting mailing lists can be an expensive proposition, but it's still an essential part of direct marketing. Four experts share how you can make the most of your list marketing budget this fall
A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.