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John Papalia
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News Byte: The Alesco Group Acquires Statlistics

The addition of Statlistics extends Alesco's multichannel data offering.

Statlistics, Merkle partner on mobile lead-gen program for print ads

Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.

Amsterdam Printing awards Statlistics masterfile management

Amsterdam Printing, a catalog retailer of stationery and office products, awarded Statlistics management of its masterfile, effective November 1.

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