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Tel: (516) 248-6100

Alloy Direct Marketing and ASL merge into Alloy ASL

Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies will merge, the result of a joint venture between their respective parent companies: Alloy Media + Marketing and Euro RSCG Discovery. The resulting company will be known as Alloy ASL, said Andrew Belth, president of Alloy ASL and the former SVP of Alloy Direct Marketing.

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