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VeraData named Matt Kaiser to the newly created role of EVP, effective December 1. He reports to Michael Peterman, CEO of the company. Kaiser joined the company from integrated marketing firm AccuData, where he was director of strategic partnerships and responsible for a team of senior data analysts who made recommendations to direct marketer clients.
Marketing information solutions provider AccuData Integrated Marketing has announced the addition of three industry experts to its team: Marie Hearn, Joel Blatt and Craig Capp.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.