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VeraData named Matt Kaiser to the newly created role of EVP, effective December 1. He reports to Michael Peterman, CEO of the company. Kaiser joined the company from integrated marketing firm AccuData, where he was director of strategic partnerships and responsible for a team of senior data analysts who made recommendations to direct marketer clients.
Marketing information solutions provider AccuData Integrated Marketing has announced the addition of three industry experts to its team: Marie Hearn, Joel Blatt and Craig Capp.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.