Since 1985, Melissa Data has provided address quality, mail preparation, list hygiene, merge/purge and data appending services to help direct marketers find their best customers. Choose from email and phone appending, NCOALink processing, mailing software and thousands of mailing lists.
Updates on companies, products, and people
Melissa Data has acquired M1 Data and Analytics from Metro One Telecommunications Inc. for an undisclosed price.
Melissa Data has released a new e-mail verification tool called Email Object. Email Object checks e-mail addresses in databases, address books and spreadsheets and can also check addresses pulled from Web site forms.
Data quality solutions provider Melissa Data is now licensed as an NCOALink Full Service Provider by the U.S. Postal Service.
Data quality software and services provider Melissa Data has acquired Peoplesmith Software, a company that has produced direct mailing services since 1980.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.