IDG List Services

492 Old Connecticut Path, Suite 311
Framingham, MA 01701-4584
Tel: (888) 434-5478

www.idglist.com
info@idglist.com

Marketing Specialist:
Mary Doolin
info@idglist.com
Tel: (888) 434-5478

For best engagement, follow 40-40-20 rule

For many years, direct marketing messages were mostly about a company and its products, with little thought given to the recipients and their needs. With inboxes filled thanks to the popularity of e-mail marketing, irrelevant information is likely to be ignored or treated as spam.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...