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Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Neolane is used by over 300 of the world's leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, and Sony Music. www.neolane.com
When it comes to managing the customer experience, CMOs are still finding their way, says The CMO Club.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Most marketers have yet to set down strategies for tapping seemingly endless streams of data, a new survey says. They're sure about what they want from it, though, and that's more business.
Neolane launched its Mobile App Channel (MAC), a solution that allows branded iOS or Android apps to send personalized push notifications.
Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.
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Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.