Neolane

275 Washington Street Third Floor
Newton, MA 02458
Tel: (617) 467-6760

www.neolane.com
info-us@neolane.com

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Neolane is used by over 300 of the world's leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, and Sony Music. www.neolane.com

Are CMOs Experienced?

When it comes to managing the customer experience, CMOs are still finding their way, says The CMO Club.

Lead Management Builds a United Front for Marketing

A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.

Big Data's Big Payoff: Bigger Conversion Rates

Most marketers have yet to set down strategies for tapping seemingly endless streams of data, a new survey says. They're sure about what they want from it, though, and that's more business.

Neolane's mobile solution personalizes push notifications

Neolane launched its Mobile App Channel (MAC), a solution that allows branded iOS or Android apps to send personalized push notifications.

Q&A: Kristin Hambelton, VP of marketing at Neolane

Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

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DMN Awards

We're looking for the best marketing campaigns, teams, and marketing technologies. Do you and your company deserve to win a DMN Award? We will honor the best campaigns, platforms, marketers, and teams across 23 categories including content marketing, customer experience, mobile, social, and analytics.

In addition, we'll crown an overall winner as the best marketing technology company and best campaign.

Enter today and tell us your marketing story! Entry Deadline is Wednesday, November 30, 2016.