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Newton, MA 02458
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Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Neolane is used by over 300 of the world's leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, and Sony Music. www.neolane.com
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Most marketers have yet to set down strategies for tapping seemingly endless streams of data, a new survey says. They're sure about what they want from it, though, and that's more business.
Neolane launched its Mobile App Channel (MAC), a solution that allows branded iOS or Android apps to send personalized push notifications.
Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.
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R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.