Neolane

275 Washington Street Third Floor
Newton, MA 02458
Tel: (617) 467-6760

www.neolane.com
info-us@neolane.com

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabililites architected into a single code-base platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Neolane is used by more than 350 of the world's leading companies including Alcatel, Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit. www.neolane.com and read our blog The Cross-Channel Conversation.

Are CMOs Experienced?

When it comes to managing the customer experience, CMOs are still finding their way, says The CMO Club.

Lead Management Builds a United Front for Marketing

A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.

Big Data's Big Payoff: Bigger Conversion Rates

Most marketers have yet to set down strategies for tapping seemingly endless streams of data, a new survey says. They're sure about what they want from it, though, and that's more business.

Neolane's mobile solution personalizes push notifications

Neolane launched its Mobile App Channel (MAC), a solution that allows branded iOS or Android apps to send personalized push notifications.

Q&A: Kristin Hambelton, VP of marketing at Neolane

Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.

Integrate marketing automation, sales force automation and e-mail marketing

In a world inundated with communication, everything we do creates a data point. But, the reality is, your company probably doesn't use information as effectively as it could.

Move beyond e-mail and take event-triggered marketing cross-channel

When marketers think about event-triggered marketing today, it's typically very one-dimensional: e-mail. An e-mail is automatically pushed to a customer when they abandon an online shopping cart or experience a technical difficulty on an e-commerce site. The process is fairly established and ripe for improvement.

Boston Apparel Group to consolidate marketing data with help from Neolane

Cataloger Boston Apparel Group has selected Neolane's Cross-Channel Marketing Optimization solution to support high-volume, personalized marketing campaigns for its Chadwicks and Metrostyle brands as the multichannel merchant seeks to integrate marketing data.

Boston Apparel Group to consolidate marketing data with help from Neolane

Cataloger Boston Apparel Group has selected Neolane's Cross-Channel Marketing Optimization solution to support high-volume, personalized marketing campaigns for its Chadwicks and Metrostyle brands as the multichannel merchant seeks to integrate marketing data.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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Enter today and tell us your marketing story! Entry Deadline is Wednesday, November 30, 2016.