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A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Marketo reveals a new gathering place for marketers to share their best tactics.
Everyone is truly a winner in a contest whose entry process is a free expert consultation.
Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.
Marketo CEO Phil Fernandez answers our questions about the future of marketing.
Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
Marketing automation company Marketo on Oct. 11 launched Spark, a marketing automation system tailored for small businesses.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.