2828 Routh Street
Dallas, TX 75201
Tel: (214) 210-6800
Fax: (214) 210-6783
www.icrossing.com
info@icrossing.com
iCrossing is a digital marketing company that specializes in collaborative web development solutions to enhance your business
VP of Strategy:
Rob Garner
info@icrossing.com
Tel: (214) 210-6800
Hearst Digital Media announced it will launch a private ad exchange, so called because it is designed to help advertisers target specific audience segments.
Hearst Integrated Media has named Maureen Polo, managing director of Meredith 360, as its marketing services business development director, where she will serve as the liaison between Hearst Corp. and its digital shop iCrossing, the company announced on Oct. 3.
ICrossing has acquired Santiago, Chile-based digital agency Wallaby Group in a deal that will allow the Hearst Corp.-owned shop to expand its global footprint.
LG Electronics, the consumer electronics brand, has appointed iCrossing its global digital agency of record. The firm will be responsible for LG's overall global digital strategy, media, creative and the development of search, social and mobile programs.
AAA has hired iCrossing as its digital AOR after an RFP process that began last summer, the companies said this week. The agency replaced Razorfish in the role. ICrossing had previously worked with four of the automotive organization's regional clubs since 2009.
Fitness club chain Equinox has named iCrossing its first digital media agency of record as it seeks to extend its brand through Web-based channels.
While the furious pace of growth from earlier years has slowed, marketers continue to demonstrate strong interest in non-paid search.
Hearst has acquired digital marketing agency iCrossing for a reported $325 million.
Fashion brand Bebe Stores is conducting a social media campaign to promote the second release of the "Kardashians by Bebe" collection. Digital marketing agency iCrossing created the push.
ICrossing stayed mum on April 19 about reports that newspaper and magazine publisher Hearst Corporation is on the verge of acquiring the digital marketing agency.
Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty
Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.
Search agency iCrossing has partnered with Russian search agency Ingate to manage global brands' search efforts in Russian markets. iCrossing will now have access to search capabilities across Russia and Commonwealth of Independent States (CIS), which includes 12 countries and more than 300 million people.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
