Zeta Interactive

99 Park Avenue 23rd Floor
New York, NY 10016
Tel: (646) 834-9400
Fax: (646) 834-9390


Zeta Interactive is a full-service interactive marketing agency that offers email marketing, search engine marketing (SEM) and optimization (SEO).

Al Diguido
Tel: (646) 834-9400

Zeta Buys eBay's CRM Business

The large-scale B2C platform gets larger with the acquisition of 150 new high-profile clients.

Zeta Updates Its Customer Lifecycle Platform

The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.

Search, e-mail team up for synergized marketing

Marketers understand that both social media and e-mail marketing are here to stay. We hear a lot about these topics, but another tool is often left out of the discussion — search.

Valassis, Zeta Interactive to launch digital missing child awareness program

Valassis is partnering with digital marketing agency Zeta Interactive this week to launch a charitable digital insert program to help find missing children.

Century 21 brings consumers in the front door with digital platform

Century 21 Real Estate decided to fully renovate its marketing strategy as the housing crunch and the recession were bearing down on the US economy in 2008. First, it had to sell that idea to its own people.

"Be Stupid".... It's all about ROI

Walking down Fifth Avenue last week, gazing at the passing retail store displays, I came across one that stopped me in my tracks. There, in the center of the window in nearly five foot letters, bellowed the words: "Be Stupid." Two towering smiley faces flanked the proclamation. This provocative marquee called attention to a collection of mannequins in varying poses sporting the latest in tight-fitted Diesel jeans. The irony of the advertising sold the point. Instead of trying to look "smart" in your clothing like everyone else, it beckoned viewers to break the rules, set their own style, and just "be stupid."

Stihl selects Zeta Interactive as digital AOR

Power tool manufacturer Stihl has selected Zeta Interactive as its digital marketing agency of record. Under the terms of the year-long agreement, signed last month and announced March 22, Zeta will aid Stihl with its search and mobile marketing.

Inbox Insider: Forrester Wave report rates top ESPs

E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.

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