99 Park Avenue
New York, NY 10016
Tel: (646) 834-9400
Fax: (646) 834-9390
Zeta Interactive is a full-service interactive marketing agency that offers email marketing, search engine marketing (SEM) and optimization (SEO).
Tel: (646) 834-9400
Marketers understand that both social media and e-mail marketing are here to stay. We hear a lot about these topics, but another tool is often left out of the discussion — search.
Valassis is partnering with digital marketing agency Zeta Interactive this week to launch a charitable digital insert program to help find missing children.
Century 21 Real Estate decided to fully renovate its marketing strategy as the housing crunch and the recession were bearing down on the US economy in 2008. First, it had to sell that idea to its own people.
Walking down Fifth Avenue last week, gazing at the passing retail store displays, I came across one that stopped me in my tracks. There, in the center of the window in nearly five foot letters, bellowed the words: "Be Stupid." Two towering smiley faces flanked the proclamation. This provocative marquee called attention to a collection of mannequins in varying poses sporting the latest in tight-fitted Diesel jeans. The irony of the advertising sold the point. Instead of trying to look "smart" in your clothing like everyone else, it beckoned viewers to break the rules, set their own style, and just "be stupid."
Power tool manufacturer Stihl has selected Zeta Interactive as its digital marketing agency of record. Under the terms of the year-long agreement, signed last month and announced March 22, Zeta will aid Stihl with its search and mobile marketing.
E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.