99 Park Avenue
New York, NY 10016
Tel: (646) 834-9400
Fax: (646) 834-9390
Zeta Interactive is a full-service interactive marketing agency that offers email marketing, search engine marketing (SEM) and optimization (SEO).
Tel: (646) 834-9400
The large-scale B2C platform gets larger with the acquisition of 150 new high-profile clients.
The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.
Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.
Marketers understand that both social media and e-mail marketing are here to stay. We hear a lot about these topics, but another tool is often left out of the discussion — search.
Valassis is partnering with digital marketing agency Zeta Interactive this week to launch a charitable digital insert program to help find missing children.
Century 21 Real Estate decided to fully renovate its marketing strategy as the housing crunch and the recession were bearing down on the US economy in 2008. First, it had to sell that idea to its own people.
Walking down Fifth Avenue last week, gazing at the passing retail store displays, I came across one that stopped me in my tracks. There, in the center of the window in nearly five foot letters, bellowed the words: "Be Stupid." Two towering smiley faces flanked the proclamation. This provocative marquee called attention to a collection of mannequins in varying poses sporting the latest in tight-fitted Diesel jeans. The irony of the advertising sold the point. Instead of trying to look "smart" in your clothing like everyone else, it beckoned viewers to break the rules, set their own style, and just "be stupid."
Power tool manufacturer Stihl has selected Zeta Interactive as its digital marketing agency of record. Under the terms of the year-long agreement, signed last month and announced March 22, Zeta will aid Stihl with its search and mobile marketing.
E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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