Young & Rubicam

285 Madison Avenue
New York, NY 10017
Tel: (212) 210-3000

www.yr.com
tim.mcgowan@brandbuzz.com

Senior Director:
Tim Mcgowan
tim.mcgowan@brandbuzz.com
Tel: (212) 210-3000

Draftfcb loses Gevalia account to Y&R's Taxi

Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized."

Sweeny resigns from Levi's to join Y&R as West Coast chief

Doug Sweeny has resigned as VP of global brand marketing at Levi Strauss & Co. to join Young & Rubicam (Y&R) as head of West Coast operations, the agency said May 6. He will begin work at the firm early next month and will be responsible for leading its San Francisco and Irvine, Calif. offices with Y&R West chief creative officer Joe Kayser, the company said in a statement.

Draftfcb hires Coughlin as first global CMO, EVP

Draftfcb has named Debra Coughlin its first global CMO and EVP, effective March 14. Coughlin is leading the agency's global capabilities team, overseeing the development and promotion of agency tools and proprietary technology. She is based in New York and reports directly to Laurence Boschetto, CEO of Draftfcb.

Einstein Bros. parent names Young & Rubicam AOR

Casual restaurant franchiser Einstein Noah Restaurant Group has named Young & Rubicam Chicago agency of record for its Einstein Bros. Bagels brand. The agency will handle creative, digital and media buying.

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