350 West 39th Street
New York, NY 10018
Tel: (212) 946-4000
Fax: (212) 946-4010
R/GA is an interactive agency that specializes in delivering award-winning creative, global strategies and complex software development
MasterCard launched an out-of-home campaign on Aug. 1 that integrates QR codes and Facebook Places to enable consumers to enter a sweepstakes.
L'Oreal has named R/GA digital AOR for its luxury products division in the US, the brand said May 12. The agency will be responsible for L'Oreal's comprehensive digital strategy and execution for a number of consumer product brands.
Food products distributor McCormick & Co. has named R/GA its digital AOR after an RFP process. The agency search took place last fall and involved four agencies, said Laurie Harrsen, director of PR and consumer communications at McCormick.
R/GA hired William Charnock as chief strategy officer, a newly created position, effective January 25. Reporting to Bob Greenberg, agency CEO and global chief creative officer, he will oversee the agency's global strategy and manage its strategy, planning and research teams.
Financial planning company Ameriprise Financial announced December 2 it has chosen interactive agency R/GA as its agency of record, handling traditional advertising and digital. The first creative from the partnership will debut in early 2010.
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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