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Organic is a digital marketing agency that designs and builds exceptional interactive experiences for leading companies
EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews.
Holding company Omnicom Group said June 17 that it has formed a business unit to manage its interests in the Asia-Pacific region. Omnicom Greater China will support agencies in mainland China, Hong Kong, Macau and Taiwan from its Beijing headquarters.
Consumer products manufacturer Kimberly-Clark has named Organic digital AOR for its Pull-Ups brand after a three-month RFP process that involved three other agencies. Organic is responsible for the brand's digital media strategy, including online, mobile and social media.
Consumer products manufacturer Kimberly-Clark is conducting a product design contest to engage younger consumers. The "Ban the Bland" contest promotes the U by Kotex feminine care product line to 14-to-22-year-old females. The CPG company is working with its digital agency Organic on the effort.
Omnicom Group digital agency Organic appointed Marita Scarfi CEO on April 28. Promoted from EVP and COO, she replaced Mark Kingdom, who left in May 2008 to become CEO of Second Life.
Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products.
Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres.
In recognition of digital's growing piece of its business, Omnicom Group has appointed Organic founder Jonathan Nelson CEO of Omnicom Digital, a newly created position. Nelson is working across the company's various agencies to identify digital initiatives' strengths and weaknesses and possible opportunities for acquisition.
Stoller leaves Organic for BBDO...Martin leaves VW for Coda...mcgarrybowen taps planning director...Fathom gets boost for enterntainment division...Kinch named Euro Discovery sales leader...executive moves at Rapp
Estee Lauder wanted a Web site that would allow them to connect with their key consumer and help extend the brand's reach with new opportunities for engagement. Based on brand and consumer behavior insights, Organic set out to design a site that was as beautiful as the products themselves.
Organic designed the official US game site for critically acclaimed PlayStation 3 game LittleBigPlanet. The site was designed with the mantra of enabling the core functionality of the game, Play, Create and Share, as well as by serving to extend the game experience beyond just game play.
Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.
Founded as a Web design business in 1993, Organic placed the first banner ad on Hotwired.com, Wired Magazine's early online presence. Organic was an early pioneer in Web design, e-commerce and is even famed for designing Yahoo's iconic label. But the agency has since spread its expertise from Web design into a full-fledged interactive agency well known for its work digital work that aims to reach users and engage them with experiences. Click headline above to view Organic's full profile, complete with capabilities and company history.
Consumers can expect to see a new media mix — heavy on online and broadcast efforts — with Jeep's marketing this year, thanks to predictive analytics work from Organic agency. Organic, which has been Jeep's digital AOR for close to a decade, used econometric modeling to build a new predictive analytics model for the carmaker. The model took macroeconomic data, demand history, media plans and the price of gas, among other things, into account and, with it, Organic was able to predict Jeep retail sales for 2008 to within 1%.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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