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Organic is a digital marketing agency that designs and builds exceptional interactive experiences for leading companies

EBay taps Digitas as digital AOR

EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews.

Omnicom launches China business unit

Holding company Omnicom Group said June 17 that it has formed a business unit to manage its interests in the Asia-Pacific region. Omnicom Greater China will support agencies in mainland China, Hong Kong, Macau and Taiwan from its Beijing headquarters.

Kimberly-Clark appoints Organic digital AOR for Pull-Ups brand

Consumer products manufacturer Kimberly-Clark has named Organic digital AOR for its Pull-Ups brand after a three-month RFP process that involved three other agencies. Organic is responsible for the brand's digital media strategy, including online, mobile and social media.

Kimberly-Clark tasks customers with product design

Consumer products manufacturer Kimberly-Clark is conducting a product design contest to engage younger consumers. The "Ban the Bland" contest promotes the U by Kotex feminine care product line to 14-to-22-year-old females. The CPG company is working with its digital agency Organic on the effort.

Organic promotes Scarfi to CEO

Omnicom Group digital agency Organic appointed Marita Scarfi CEO on April 28. Promoted from EVP and COO, she replaced Mark Kingdom, who left in May 2008 to become CEO of Second Life.

Intel debuts viral gift card holiday campaign

Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products.

Guitar Center revises Web wish lists for holiday shopping season

Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres.

Omnicom names Nelson digital CEO

In recognition of digital's growing piece of its business, Omnicom Group has appointed Organic founder Jonathan Nelson CEO of Omnicom Digital, a newly created position. Nelson is working across the company's various agencies to identify digital initiatives' strengths and weaknesses and possible opportunities for acquisition.

6 Tips: Integrating social media with other marketing channels

Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.

Jeep uses Organic analytics to inform its media choices

Consumers can expect to see a new media mix — heavy on online and broadcast efforts — with Jeep's marketing this year, thanks to predictive analytics work from Organic agency. Organic, which has been Jeep's digital AOR for close to a decade, used econometric modeling to build a new predictive analytics model for the carmaker. The model took macroeconomic data, demand history, media plans and the price of gas, among other things, into account and, with it, Organic was able to predict Jeep retail sales for 2008 to within 1%.

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