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The Interpublic Group of Companies (IPG) reported revenue of $1.73 billion for the third quarter of 2011, an 8.7% growth increase compared with Q3 2010.
Consumers are most willing to share shopping data with brands online, according to a study released by agency network McCann Worldgroup's McCann Truth Central on Oct. 18.
Integrated marketing agency Gotham has promoted both CMO Nick Johnson and managing director Lyle Tick to co-president. Chairman and CEO Peter McGuiness left the agency to join DDB Worldwide as president and CEO earlier in the week.
MRM Worldwide global president and COO Bill Kolb will succeed Marc Landsberg as CEO of the direct and digital agency after a months-long transition period.
The Interpublic Group of Companies' second-quarter revenue increased 4.7% organically, compared with the prior year, to $1.74 billion. The holding company's Integrated Agency Network segment, which includes agencies McCann Worldgroup, Draftfcb, Lowe & Partners and Mediabrands, saw second-quarter revenue growth of 3.9% to $1.47 billion.
McCann Worldgroup subsidiary MRM Worldwide has combined its Americas operation with McCann Erickson Salt Lake City (McCann SLC). The move will result in a single operating unit with more than 1,200 North American employees across disciplines including digital, creative, marketing and CRM.
IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement.
McCann Worldgroup will launch a New York-based practice next month to integrate performance analytics and marketing intelligence into its services.
Weight Watchers International has named McCann New York its social media AOR, the weight-loss company said May 23. McCann has served as Weight Watchers' creative agency since 2007. Publicis Groupe digital agency Razorfish will continue to manage Weight Watchers' social media analytics.
David Hohman, SVP and New York analytics practice lead at marketing agency MRM Worldwide, discusses the recent McCann/MRM US Army account win and the future of social CRM.
The US Army has retained McCann Worldgroup as its agency responsible for a full range of advertising and marketing services including direct marketing. The agency's new contact will begin April 7, said Dan Elkins, deputy for public affairs at the Army's Mission and Installation Contracting Command.
Company of the week
Fairfield Marketing Group, Inc.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.