McCann World Group
622 3rd Avenue
New York, NY 10017
Tel: (646) 865-2000
Director of Public Relations:
Tel: (646) 865-2000
The Interpublic Group of Companies (IPG) reported revenue of $1.73 billion for the third quarter of 2011, an 8.7% growth increase compared with Q3 2010.
Consumers are most willing to share shopping data with brands online, according to a study released by agency network McCann Worldgroup's McCann Truth Central on Oct. 18.
Integrated marketing agency Gotham has promoted both CMO Nick Johnson and managing director Lyle Tick to co-president. Chairman and CEO Peter McGuiness left the agency to join DDB Worldwide as president and CEO earlier in the week.
MRM Worldwide global president and COO Bill Kolb will succeed Marc Landsberg as CEO of the direct and digital agency after a months-long transition period.
The Interpublic Group of Companies' second-quarter revenue increased 4.7% organically, compared with the prior year, to $1.74 billion. The holding company's Integrated Agency Network segment, which includes agencies McCann Worldgroup, Draftfcb, Lowe & Partners and Mediabrands, saw second-quarter revenue growth of 3.9% to $1.47 billion.
McCann Worldgroup subsidiary MRM Worldwide has combined its Americas operation with McCann Erickson Salt Lake City (McCann SLC). The move will result in a single operating unit with more than 1,200 North American employees across disciplines including digital, creative, marketing and CRM.
IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement.
McCann Worldgroup will launch a New York-based practice next month to integrate performance analytics and marketing intelligence into its services.
Weight Watchers International has named McCann New York its social media AOR, the weight-loss company said May 23. McCann has served as Weight Watchers' creative agency since 2007. Publicis Groupe digital agency Razorfish will continue to manage Weight Watchers' social media analytics.
David Hohman, SVP and New York analytics practice lead at marketing agency MRM Worldwide, discusses the recent McCann/MRM US Army account win and the future of social CRM.
The US Army has retained McCann Worldgroup as its agency responsible for a full range of advertising and marketing services including direct marketing. The agency's new contact will begin April 7, said Dan Elkins, deputy for public affairs at the Army's Mission and Installation Contracting Command.
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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