McCann World Group

622 3rd Avenue
New York, NY 10017
Tel: (646) 865-2000

www.mccann.com
susan.irwin@mccann.com

Director of Public Relations:
Susan Irwin
susan.irwin@mccann.com
Tel: (646) 865-2000

IPG revenue up, net income boosted by Facebook sale

The Interpublic Group of Companies (IPG) reported revenue of $1.73 billion for the third quarter of 2011, an 8.7% growth increase compared with Q3 2010.

Study: Consumers most willing to share shopping data with brands

Consumers are most willing to share shopping data with brands online, according to a study released by agency network McCann Worldgroup's McCann Truth Central on Oct. 18.

Gotham promotes Johnson, Tick to co-president

Integrated marketing agency Gotham has promoted both CMO Nick Johnson and managing director Lyle Tick to co-president. Chairman and CEO Peter McGuiness left the agency to join DDB Worldwide as president and CEO earlier in the week.

Kolb to replace Landsberg in MRM top spot

MRM Worldwide global president and COO Bill Kolb will succeed Marc Landsberg as CEO of the direct and digital agency after a months-long transition period.

Revenue up at Interpublic, IAN unit

The Interpublic Group of Companies' second-quarter revenue increased 4.7% organically, compared with the prior year, to $1.74 billion. The holding company's Integrated Agency Network segment, which includes agencies McCann Worldgroup, Draftfcb, Lowe & Partners and Mediabrands, saw second-quarter revenue growth of 3.9% to $1.47 billion.

MRM Americas combined with McCann Salt Lake City

McCann Worldgroup subsidiary MRM Worldwide has combined its Americas operation with McCann Erickson Salt Lake City (McCann SLC). The move will result in a single operating unit with more than 1,200 North American employees across disciplines including digital, creative, marketing and CRM.

IHOP launches integrated marketing campaign

IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement.

McCann to launch 'marketing sciences' unit

McCann Worldgroup will launch a New York-based practice next month to integrate performance analytics and marketing intelligence into its services.

Weight Watchers names McCann NY social media AOR

Weight Watchers International has named McCann New York its social media AOR, the weight-loss company said May 23. McCann has served as Weight Watchers' creative agency since 2007. Publicis Groupe digital agency Razorfish will continue to manage Weight Watchers' social media analytics.

Q&A: David Hohman, SVP and New York analytics practice lead, MRM Worldwide

David Hohman, SVP and New York analytics practice lead at marketing agency MRM Worldwide, discusses the recent McCann/MRM US Army account win and the future of social CRM.

McCann retains US Army contract

The US Army has retained McCann Worldgroup as its agency responsible for a full range of advertising and marketing services including direct marketing. The agency's new contact will begin April 7, said Dan Elkins, deputy for public affairs at the Army's Mission and Installation Contracting Command.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.