33 Arch Street
Boston, MA 02110-1424
Tel: (617) 867-1000
Fax: (617) 867-1111


Digitas is an interactive agency and part of Publicis Groupe.

Laura Lang
Tel: (617) 867-1000

Content: New Tool Aims to Put a Number on It

Digital agency DigitasLBi has entered into a partnership with SimpleReach to create a standard success metric for branded content.

Your Brand is Alive: News From the Digitas NewFront

Digitas made two major partnership announcements at its NewFront event held May 2 in New York City.

News Bytes: March 22, 2013

Updates on companies, products, and people

Sprint Calls All iPhone 5 Users 'Roaming Photojournalists'

Sprint tapped Digitas and Leo Burnett—known collectively as Team Sprint—to spread the word about its "Truly Unlimited" iPhone 5 data plan.

Publicis Groupe Merges Digitas and LBi

The holding company aims to create the world's top digital agency.

Q&A: Kevin Drew Davis, ECD, Digitas Chicago & San Francisco

Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading.

Poll: Video drives brand engagement

An online poll conducted by Harris Interactive on behalf of marketing agency Digitas found that video content can be an important tool to drive brand engagement, said Stephanie Sarofian, managing director of Digitas brand content unit The Third Act.

Digitas cuts staff

Digitas has reduced its staff by "just 1%," said an agency spokesperson.

Pinterest: Is it just a passing fad?

It's a question that's burning through the minds of many marketers — and that's why we asked our readers to vent some steam and weigh in.

EBay taps Digitas as digital AOR

EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews.

Draftfcb files lawsuit against Digitas

Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson.

Razorfish CEO to oversee four additional agencies

Bob Lord, global CEO of Razorfish, has added VivaKi network agencies Big Fuel, Denuo, Digitas and Phonevalley to his responsibilities, he said on Dec. 5. He replaces former Digitas CEO Laura Lang, who previously oversaw these assets prior to being named CEO of Time Inc.

Digitas CEO to leave for Time Inc.

Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.

Publicis Groupe revenue up in third quarter

Agency holding company Publicis Groupe reported $1.9 billion in revenue in the third quarter, a 6.4% increase compared with the previous year. Its North American business, which accounted for 49% of Publicis' overall revenue, generated $947 million, up 5.5% year-over-year, according to an earnings report released Oct. 20.

Google teams with Digitas on mobile research

Google has partnered with digital agency Digitas to produce mobile marketing analysis and consumer research, the companies said May 16.

Kraft relies on Paula Deen for second 
round of Philadelphia recipe contests

Women who participate in Kraft Foods' "Real Women of Philadelphia" campaign can submit recipes over the course of eight weeks to qualify to win $25,000 and a number of other prizes.

Agencies position for the rebound

Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.

Goodyear names Digitas interactive AOR

Goodyear Tire & Rubber Company named Digitas its interactive AOR, effective April 9.

CA picks Digitas after review

IT company CA has hired Digitas to manage its digital marketing, including creative and strategy, after a review.

Levy vows to grow Publicis' digital share amid revenue drop

Holding company Publicis Groupe reported $6.1 billion in revenue for 2009, representing a 6.5% drop from the year before. However, Maurice Levy, CEO of Publicis, said on a conference call that his company is not backing down from its digital growth goals.

Tide to debut digital effort next month

Tide will launch the digital elements of its "Style is an Option. Clean is Not" campaign on February 5. They will include banner ads, search marketing, e-mail and social media.

Wrigley shifts digital to Big Spaceship, EVB, Firstborn

Wrigley has confirmed that it has transferred its digital advertising duties to Big Spaceship, EVB and Firstborn. Wrigley had been working with Tribal DDB, Digitas and Agency.com prior to the decision, according to a report in Advertising Age. Digitas confirmed the loss, but declined to comment on the matter. Agency.com and Big Spaceship referred calls to Wrigley.

Kinsella named Digitas' North America president

Colin Kinsella, currently the chief innovation officer at Razorfish, was appointed president for North America at Digitas, effective January 1, 2010. Both agencies are owned by Publicis Groupe. He will oversee the company's North American operations and report directly to Laura Lang, CEO.

Genuine taps Lemaire as first CMO

Genuine Interactive named Cyril Lemaire its first CMO late last month. He reports to John Grayson, president of the agency, and is responsible for new business development and maintaining client relationships.

Publicis buys Razorfish for $530 million

After speculation and rumors for the past month or so, Microsoft Corporation has sold its digital agency Razorfish to the Publicis Groupe SA holding company in a transaction valued at approximately $530 million in cash and treasury shares.

More details emerge in Microsoft's push to sell Razorfish

Microsoft Corp. is reportedly in talks with five of the world's biggest advertising companies about selling off digital agency Razorfish. According to reports in late June, Microsoft had hired Morgan Stanley to run the sale of the digital agency it acquired in 2007 after acquiring aQuantive for $6 billion.

Digitas' Rossman to join AKQA as president

Digitas' Jim Rossman is jumping ship to join AKQA as its president/chief operating officer. Rossman will leave his current role as chief operating officer at Digitas, the Publicis Groupe direct and digital marketing unit, later in April to join AKQA.

Digitas gains DM account for Kaiser

Health plan provider Kaiser Per­manente has named Digitas, part of Publicis Groupe, as its direct marketing AOR. Digitas will exe­cute both business-to-business and business-to-consumer campaigns in both the online and offline space. The budget was not disclosed.

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