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Linda Sawyer
bobbi_casey-howell@deutschinc.com
Tel: (212) 981-7600

MilkPEP promotes mobile site with integrated campaign

The Milk Processor Education Program (MilkPEP) is conducting a marketing campaign encouraging consumers to drink milk to make up for the lack of nutrients in the their diets. Draftfcb Chicago executed the effort, launched January 11, along with partner Interpublic Group agencies.

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