Anvil Media

310 Northeast Failing Street
Portland, OR 97212
Tel: (503) 595-6050
Fax: (503) 223-1008
email: kent@anvilmediainc.com

www.anvilmediainc.com

President:
Kent Lewis
kent@anvilmediainc.com
Tel: (503) 595-6050

Segmentation Good, Over-Segmentation Bad

Marketers should not allow technology to lead them down the road of too many customer segments

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