6th Floor, 118 King Street
San Francisco, CA 94107
Tel: (415) 645-9400
Fax: (415) 645-9400
www.akqa.com
info@akqa.com
AKQA is an independent, agency that aims to help its clients lead in the digital age. AKQA has offices in the USA, Europe and Asia.
CEO:
Tom Bedecarre
info@akqa.com
Tel: (415) 645-9400
In an effort to expand its digital marketing presence, WPP will acquire AKQA Holdings, Inc. AKQA will retain its brand within WPP.
Creative teams at today's agencies are adding technologists to the mix.
Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.
The U.S. Postal Service will let consumers make purchases on USPS.com with PayPal beginning next month. The organization will also streamline users' site accounts into one umbrella login and make site pages available in Chinese and Spanish.
Arnold Worldwide improved its interactive capabilities in late March by hiring a team of top digital staff from Modernista, including Matt Howell, Sebastian Gard and Bob Goodman, who will each take on top digital executive roles at the agency.
As the public takes the wheel of the media it consumes, Levi's is giving them the keys, said Jamie Cohen Szulc, CMO of Levi Strauss & Co.
Volkswagen of America named Interpublic Group's Draftfcb its agency of record for CRM on February 17. The agency, hired after a review, will take over duties previously handled by Crispin Porter & Bogusky and Euro RSCG Worldwide.
The launch of Bing in June was Microsoft's latest volley in the battle for market share against Google. But it is working? According to a new report from search optimization firm SearchIgnite, not yet. Bing has had little impact on Microsoft's share of U.S. paid search advertising in the second quarter of 2009, the study found. In fact, Microsoft's search has remained at 6% of the ad pie, where is has been for years, according to the report.
Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.
Tom Bedecarre, CEO of AKQA speaks with DMNews about the growth of digital as accountability becomes ever more important in tight times.
Digitas' Jim Rossman is jumping ship to join AKQA as its president/chief operating officer. Rossman will leave his current role as chief operating officer at Digitas, the Publicis Groupe direct and digital marketing unit, later in April to join AKQA.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
