8605 Largo Lakes Drive
Largo, FL 33773
Tel: (727) 399-3000
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Valpak also offers digital solutions with www.Valpak.com®, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone™, iPod touch®, Android™, Palm® Pre™ and Blackberry®, and Microsoft Windows® Phone 7 platforms. For more information contact 1-800-676-6878.
The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.
Coupon companies Valpak Direct Marketing Systems and Savings.com have partnered to provide more than 20,000 online coupons from national brands and retailers on Valpak.com, both companies said Nov. 21. The partnership aggregates coupons from retailers such as Macy's, The Home Depot and Best Buy, among others.
Couponing company Valpak is tagging its direct mail pieces with quick response (QR) codes, beginning with its July mailings scheduled to reach homes July 7. The company is partnering with three TV networks for outside-the-envelope QR code promotions that will run in Valpak mailings from July through September, as well as enabling local advertisers to add QR codes to their listings inside envelopes.
Coupon company Valpak recently launched ValpakDeals.com, a service that offers daily deals and local offers to shoppers. The online initiative highlights the company's multifaceted approach to marketing: local and national, and using direct mail, print, online and mobile to deliver its offers. Direct Connect spoke with Jay Loeffler, corporate strategy manager in Valpak's marketing department, about the coupon space for the holiday season and beyond.
Coupon company Valpak will launch a deals website on November 3 in three markets, and debut it in another market next week. The site, ValpakDeals.com, will offer daily deals, local coupons and sweepstakes for consumers in the three respective markets.
Valpak, the deliverer of the Blue Envelope of coupons to millions of households each month, will reveal a daily deals e-mail newsletter and website in November. Kim Dominguez, director of marketing at Cox Target Media, which owns and operates Valpak, explains to Direct Marketing News how the direct marketing company is navigating the switch to digital marketing.
Coupon company Valpak will launch a deals website in November to provide advertisers and local businesses with another avenue to reach consumers.
A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.
Valpak has launched two direct campaigns using augmented reality, including an effort with The Martha Stewart Show to build the two companies' databases.
Direct mail coupon provider Valpak has partnered with eDeals.com to offer printable coupons.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.