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Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.
Valassis, a media and marketing services company, has launched RedPlum Social Savings, a coupon app for the Facebook platform.
Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers.
Valassis' third-quarter revenue declined 7.7% to $572.4 million year on year, the company reported Oct. 26.
As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable.
Valassis has promoted Ron Goolsby to COO and Suzie Brown to EVP of sales and marketing, effective January 1, 2012.
Alan Schultz will retire as president and CEO of Valassis on December 31 after 27 years with the media- and marketing-services company. Rob Mason, Valassis' EVP of sales and marketing, will replace him.
Media and marketing services company Valassis said this week that it will offer clients a "rapid response" media-placement strategy for crisis response.
Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.
Media and marketing services firm Valassis and News America Marketing, a coupon and consumer promotions provider, said February 28 that they have agreed to a cross-publishing deal to expand each company's respective coupon and savings websites.
Valassis reported fourth-quarter revenues from shared mail of $341.9 million, an increase of 2% compared with the prior year. Full-year 2010 revenues in the segment were $1.3 billion, a 2.2% increase year-over-year. The marketing services company's neighborhood targeted business saw Q4 2010 revenue of $149.9 million, an increase of 6.2% compared with the prior fourth quarter.
AOL and media and marketing services company Valassis have partnered to create a digital coupon service that will enable more than 7,500 grocery stores to distribute deals through the two companies' online and mobile networks. The partnership will give marketers a distribution channel capable of reaching 127 million US consumers, the companies said January 25.
Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs.
Valassis is partnering with digital marketing agency Zeta Interactive this week to launch a charitable digital insert program to help find missing children.
Valassis will distribute a four-page insert this week to 44 million households, celebrating the 25th anniversary of its "Have you seen me?" program, which helps to find missing children.
Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties. The service provider will focus on shelf and point-of-sale marketing, with an emphasis on promoting Winn Dixie's own brand.
Valassis' full-year 2009 revenue dropped 5.8% to $2.2 billion from $2.4 billion the prior year. Fourth-quarter 2009 revenue decreased 3.4% year-over-year to $605 million from $626.3 million.
Media, direct mail and couponing company Valassis will place missing child-awareness posters, each with a call to action, in 33,000 post offices across the US. The posters highlight the 25th anniversary of the company's "Have you seen me?" campaign, conducted with the US Postal Service.
Media and marketing services company Valassis has agreed to settle its pending lawsuits against News Corp.-owned News America Marketing. NAM will pay Valassis $500 million as part of the agreement, reached on January 30.
Valassis announced January 25 that it will bring management of Valassis Lists products, including its 151 million-universe mailing list, in-house. The file is currently managed by ALC, which will do so until March 5. NFocus Consulting will continue to handle fulfillment and technology for the list.
Media and marketing services company Valassis has been awarded $300 million for compensatory damages in its lawsuit against News America Marketing, a subsidiary of News Corporation. Valassis originally filed the action in the State of Michigan Wayne County Circuit Court on March 9, 2007, claiming unfair competition and tortious interference by News America Marketing. The jury's verdict found News America Marketing liable for both counts.
Media and marketing services company Valassis Inc. and Fraser Papers have settled all legal disputes between the two companies on undisclosed terms. Fraser Papers filed a lawsuit against Valassis in the United States District Court, District of Maine, on December 8, alleging breach of contract for failure to pay for the purchase of specialty paper. Valassis filed an answer and counterclaim in January against Fraser Papers for breach of contract related to alleged defective paper purchased in 2005.
Media and marketing services company Valassis will expand its reach by delivering its RedPlum FSI package through the mail in select markets. The company said the insert program would see "a distribution shift in select markets via consumers' mailboxes for free in the RedPlum Shared Mail Package along with their grocery and retail circulars."
Media and marketing services company Valassis may become de-listed from the New York Stock Exchange, the company disclosed.
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