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Specialists Marketing Service (SMS) introduced a revamped website and search tool today designed to help users create appropriate lists for direct mailing and email initiatives, said Tim Walsh, EVP of the Direct Data Division at SMS.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.