200 Galleria Parkway
Atlanta, GA 30339
Tel: (678) 247-0500
Fax: (678) 247-0501
Silverpop's Engagement Marketing suite enables companies worldwide to turn prospects into loyal customers through the creation, automation and delivery of relevant online messaging. Companies rely on the Silverpop Engage platform to execute marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores and nurtures sales leads and measures return-on-investment.
With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands including Fossil, Siemens, Ciena, Pitney Bowes MapInfo, LeanLogistics, Houghton Miffin and more. For more information visit www.silverpop.com.
Vice President of Marketing:
Tel: (678) 247-0500
A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.
Marketers who do the math are learning that social media and email marketing simply add up.
Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.
How to use the email inbox to effectively market.
Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.
With the right strategies marketers can woo back long-term, inactive subscribers.
6 preference center pros and cons that marketers should consider to improve the customer experience
The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
Big Blue has announced a definitive agreement to acquire the marketing automation provider.
Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.
Magical digital marketing platforms are both affordable and available, so next year there will be no excuse for a bad customer experience, says Silverpop.
Silverpop's Revenue Analytics app aims to help marketers link campaigns to revenue.
The digital marketing technology provider's new Smart Content tool aims to help deliver relevant, personalized website content.
Updates on companies, products, and people
A study shows that the best emailers are twice as good as the average and four times better than the low-performers.
Updates on companies, products, and people
Updates on companies, products, and people
Don't let technology be the ruler of your marketing strategy.
Triggered email messages rose 10% in the third quarter, according to a new Epsilon benchmarking study.
Silverpop adds LinkedIn integration to its Social Sign-In feature, which provides B2B marketers with valuable information about prospects and customers who use that feature.
Dairy Queen set out to increase its Blizzard Fan Club base while simultaneously giving members an extra scoop of customer service.
According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.
Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package.
Silverpop, the digital marketing technology provider, has released Social Pull, an app that helps marketers build online forms for Facebook Timeline pages.
Marketing email vendor Silverpop launched a Facebook "marketing innovations" sweepstakes campaign in which marketers can win prizes while Silverpop makes donations on their behalf to charity: water. The nonprofit organization seeks to bring clean, safe drinking water to developing nations.
Home and garden accessories retailer Wisteria named Silverpop its email service provider, Kameilia Overton, strategic marketing manager at Wisteria, said on Oct. 12. The arrangement took effect in July.
Marketing automation company Silverpop has acquired PlacePunch, a location-based marketing services company. PlacePunch will retain its brand but the firm will be relocated to Silverpop's Atlanta offices.
Marketing technology company Silverpop has developed a tool that allows consumers to register for websites through their preferred social network. Silverpop, which added the Social Sign In tool to its site August 23, will make it available to clients in the fourth quarter via a beta release.
Brands' email subscribers outnumber their Facebook "likes" by an average ratio of 70 to 1, according to a survey conducted by email marketing and automation firm Silverpop. The survey of more than 500 Silverpop clients also found that the average ratio of email subscribers to Twitter followers is 90 to 1.
Consumers can temporarily halt the delivery of email marketing communications with a new tool from email marketing firm Silverpop. The Snooze tool added to its Engage platform enables email recipients to cancel delivery of company communications and set the date upon which to begin receiving communications again.
E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.
Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The multimillion dollar campaign includes TV, print and online advertising, all of which drive consumers to the redesigned Atkins.com.
E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.
Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using a share-to-social tool for its clients' e-mail marketing efforts. Miles used the Silverpop tool in e-mail marketing efforts for Visit Florida and for West Virginia's tourism board. The technology allows recipients to share the message with friends by posting it directly to their Facebook, MySpace or Twitter pages. The goal of both campaigns was to acquire new customers.
E-mail is an important channel for b-to-b marketers looking to build prospective leads. B-to-b marketing is all about building leads and turning those leads into clients. According to a new study by e-mail services firm Silverpop, 24% of b-to-b marketers said that they are using e-mail to ensure "qualified leads are converting into appropriate sales opportunities," and 22% are "nurturing and converting initial inquires into qualified leads."
Last year, online fabric store Fabric.com has revamped its e-mail program to be more life cycle and behavior focused and since then has seen open and click-through rates double and conversions increase by 43%.
A recent evaluation conducted by Silverpop researchers of the e-mail practices of North America's largest online retailers revealed that some are engaging in risky strategies. In comparing e-mails sent during the same 30-day period in 2007 and 2008, the study found a sharp increase in e-mail frequency. Top retailers sent 23% more e-mails to subscribers last year than the year before. At the same time, only 28% offered subscribers choices at opt-in. This is down from 56% in 2007.
E-mail marketer Silverpop is expanding into Australia and New Zealand. The company has partnered with digital and CRM agency Engage Digital, which will be the authorized reseller of the Silverpop e-mail products.
Chris Becker joining Gyro:HSR as chief creative officer...Eric Brown leaves NetApp for Yahoo...Napper Tandy comes to David & Goliath...Clea Shearer leaves MySpace for Fanscape...Silverpop adds two VPs
Silverpop has revamped its Engage B2B e-mail interface making things easier for clients such as Pauline McCormack, a marketing consultant, who manages the e-mail campaigns for three different supply chain companies. The new Engage includes a new campaign graphical user interface that lets marketers drag and drop their e-mails into a storyboard-like editor.
Smarthome, an e-commerce site owned by SmartLabs Inc. that sells electronic products for the home, has selected Silverpop for its e-mail marketing program.
Looking for a way to boost sales from its online store, Encyclopaedia Britannica was one of five companies that tested a new feature from Silverpop, which enabled them to target e-mails to the day and time the intended recipient is likely to be perusing their inbox.
Bauer Media has signed Silverpop to implement a new, e-mail-based CRM program. Silverpop has agreed to help Bauer send automatic, personalized e-mails to its 3 million e-mail subscribers, as the company pushes for greater loyalty and retention among consumers.
E-mail marketing firm Silverpop is expanding its business internationally into the European and Asian markets. The ESP's London office will be spearheading the global expansion under the guidance of Will Schnabel, who was recently appointed to vice president of international markets.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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