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A renewed debate is ensuing about how difficult it should be for the government to obtain private email messages.
Here's how to increase the value of email marketing campaigns in the New Year.
A new study reveals the major missteps that email marketers make during the shopping season.
2015 is the year of new heights for email marketers, and here are the stats to back it up.
Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.
An email marketer reveals how to galvanize your customers—even the inactive ones.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
Yes Lifecycle Marketing aims to bring data analysis to email and digital marketing services.
According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.
Updates on companies, products, and people
Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.
Direct Marketing News staffers report on noteworthy new products from the convention floor.
E-mail can be a powerful strategy for marketers, but challenges in the industry remain, from data management to inbox fatigue to continued deliverability challenges. As president of Infogroup Interactive, Mike Hilts is responsible for leveraging the strengths of both Infogroup's Yesmail and Walter Karl Interactive brands to create interactive marketing solutions and strategies for clients.
Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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