309 Southwest 6th Avenue Suite 700
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Tel: (1) 877-937-6245
Fax: (503) 241-4279

Account Executive:
Dave Stodd
Tel: (1) 877-937-6245

The Dispute Continues Over Email Privacy Rules

A renewed debate is ensuing about how difficult it should be for the government to obtain private email messages.

5 Must-Haves to Revamp Your 2016 Email Strategy

Here's how to increase the value of email marketing campaigns in the New Year.

Black Friday Email Faux Pas

A new study reveals the major missteps that email marketers make during the shopping season.

New Records in Email Marketing

2015 is the year of new heights for email marketers, and here are the stats to back it up.

Expect Opens to Drop With Rollout of Microsoft Clutter

Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.

How to Activate Your Inactive Email Subscribers

An email marketer reveals how to galvanize your customers—even the inactive ones.

Canada's Anti-Spam Law Takes Effect

Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.

News Byte: Infogroup Launches Lifecycle Marketing Unit

Yes Lifecycle Marketing aims to bring data analysis to email and digital marketing services.

Only 20% of Marketers Truly Know Their Customers

According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.

News Bytes: April 12, 2013

Updates on companies, products, and people

7 Don'ts for Email Marketers

Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.

Live from DMA2012: Modeling, social listening, and segmentation

Direct Marketing News staffers report on noteworthy new products from the convention floor.

Q&A: Mike Hilts, Infogroup Interactive

E-mail can be a powerful strategy for marketers, but challenges in the industry remain, from data management to inbox fatigue to continued deliverability challenges. As president of Infogroup Interactive, Mike Hilts is responsible for leveraging the strengths of both Infogroup's Yesmail and Walter Karl Interactive brands to create interactive marketing solutions and strategies for clients.

Domino's delivers e-mail campaign to support photo contest

Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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