6401 Hollis Street
Emeryville, CA 94608
Tel: (510) 844-1600
Fax: (510) 844-1598
www.lyris.com
mcalzada@lyris.com
Lyris is a multichannel marketing technology company headquartered in Emeryville, CA. Products include Lyris HQ and Lyris ListManager.
CEO:
Wolfgang Maasberg
mcalzada@lyris.com
Tel: (510) 844-1600
Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.
Email marketing firm Lyris has tapped Talend, a provider of open source data integration software, to streamline data management for online marketing campaigns, Brennan Carlson, VP of corporate strategy and business development for Lyris, confirmed with Direct Marketing News on Mar. 5.
E-mail marketing service provider Lyris has named Tina Stewart its SVP of marketing. Her hire is the company's second significant appointment under new CEO Wolfgang Maasberg.
Tips on iPad and e-mail marketing, savings with digital coupons, using testimonials and more
E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.
Expedia CruiseShipCenters will launch an online booking tool in December aimed at growing the brand's customer base and building consumer loyalty. The brand is using an e-mail effort to promote it. The company will launch the tool in time for cruise-booking season, traditionally January and February.
Student Advantage, a discount loyalty program aimed at college students, has directly increased clickthroughs by 10% by testing its e-mail campaigns. The wholly owned subsidiary of The CBORD Group began regularly testing its e-mails in January after it transitioned from using an in-house e-mail product to working with e-mail services firm Lyris.
Last week, DMNews held its first editorial webcast. It was sponsored by e-mail marketing firm Lyris, developed and hosted by associate editor Dianna Dilworth, and featured input from Sylvia Sierra, VP of marketing at Access Intelligence; and Jeanniey Mullen, executive director of the Email Experience Council and EVP and CMO at Zinio.
Action sports brand Body Glove has selected Lyris Inc. as its e-mail marketing agency. Under the terms of the partnership, Body Glove will use the Lyris HQ suite to help manage its e-mail campaigns and newsletters.
Growing an e-mail list is no easy task - marketers must not only be patient, but also adhere to increasingly-stringent opt-in and opt-out laws. Despite privacy concerns, building an e-mail list organically allows marketers to track customer behavior as well as target customers based on buying habits. DMNews asked two experts for their two cents on how to care for your growing house file and encourage those all-important opt-ins.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
