6401 Hollis Street
Emeryville, CA 94608
Tel: (510) 844-1600
Fax: (510) 844-1598
Lyris is a multichannel marketing technology company headquartered in Emeryville, CA. Products include Lyris HQ and Lyris ListManager.
Tel: (510) 844-1600
The enterprise service bus, that is. New applications added to its platform promise access to custom solutions employed by large enterprises.
Lyris Priority Send mails to most engaged subscribers first, bolstering ISP acceptance of further emails.
Former engineering chief also brings extensive marketing experience to the job.
Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.
Email marketing firm Lyris has tapped Talend, a provider of open source data integration software, to streamline data management for online marketing campaigns, Brennan Carlson, VP of corporate strategy and business development for Lyris, confirmed with Direct Marketing News on Mar. 5.
E-mail marketing service provider Lyris has named Tina Stewart its SVP of marketing. Her hire is the company's second significant appointment under new CEO Wolfgang Maasberg.
Tips on iPad and e-mail marketing, savings with digital coupons, using testimonials and more
E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.
Expedia CruiseShipCenters will launch an online booking tool in December aimed at growing the brand's customer base and building consumer loyalty. The brand is using an e-mail effort to promote it. The company will launch the tool in time for cruise-booking season, traditionally January and February.
Student Advantage, a discount loyalty program aimed at college students, has directly increased clickthroughs by 10% by testing its e-mail campaigns. The wholly owned subsidiary of The CBORD Group began regularly testing its e-mails in January after it transitioned from using an in-house e-mail product to working with e-mail services firm Lyris.
Last week, DMNews held its first editorial webcast. It was sponsored by e-mail marketing firm Lyris, developed and hosted by associate editor Dianna Dilworth, and featured input from Sylvia Sierra, VP of marketing at Access Intelligence; and Jeanniey Mullen, executive director of the Email Experience Council and EVP and CMO at Zinio.
Action sports brand Body Glove has selected Lyris Inc. as its e-mail marketing agency. Under the terms of the partnership, Body Glove will use the Lyris HQ suite to help manage its e-mail campaigns and newsletters.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.