Lyris

6401 Hollis Street Suite 125
Emeryville, CA 94608
Tel: (510) 844-1600
Fax: (510) 844-1598

www.lyris.com
mcalzada@lyris.com

Lyris is a multichannel marketing technology company headquartered in Emeryville, CA. Products include Lyris HQ and Lyris ListManager.

CEO:
Wolfgang Maasberg
mcalzada@lyris.com
Tel: (510) 844-1600

News Byte: Lyris Names Philpin CEO

Former engineering chief also brings extensive marketing experience to the job.

Demographic segmentation still rules

Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.

Lyris bolsters big data capabilities with Talend partnership

Email marketing firm Lyris has tapped Talend, a provider of open source data integration software, ­­­to streamline data management for online marketing campaigns, Brennan Carlson, VP of corporate strategy and business development for Lyris, confirmed with Direct Marketing News on Mar. 5.

Lyris names Stewart marketing lead, reports fiscal Q1 loss

E-mail marketing service provider Lyris has named Tina Stewart its SVP of marketing. Her hire is the company's second significant appointment under new CEO Wolfgang Maasberg.

TOOLBOX

Tips on iPad and e-mail marketing, savings with digital coupons, using testimonials and more

Inbox Insider: Forrester Wave report rates top ESPs

E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.

Expedia CruiseShipCenters to expand online booking

Expedia CruiseShipCenters will launch an online booking tool in December aimed at growing the brand's customer base and building consumer loyalty. The brand is using an e-mail effort to promote it. The company will launch the tool in time for cruise-booking season, traditionally January and February.

Student Advantage increases e-mail click-through rate with Lyris partnership

Student Advantage, a discount loyalty program aimed at college students, has directly increased clickthroughs by 10% by testing its e-mail campaigns. The wholly owned subsidiary of The CBORD Group began regularly testing its e-mails in January after it transitioned from using an in-house e-mail product to working with e-mail services firm Lyris.

Dell, Enfatico epitomize modern agency integration

Last week, DMNews held its first editorial web­cast. It was sponsored by e-mail marketing firm Lyris, developed and hosted by associate editor Dianna Dilworth, and featured input from Sylvia Sierra, VP of marketing at Access Intelligence; and Jeanniey Mullen, executive director of the Email Experience Council and EVP and CMO at Zinio.

Body Glove selects Lyris as e-mail agency

Action sports brand Body Glove has selected Lyris Inc. as its e-mail marketing agency. Under the terms of the partnership, Body Glove will use the Lyris HQ suite to help manage its e-mail campaigns and newsletters.

Do's and Don'ts: Building e-mail lists

Growing an e-mail list is no easy task - marketers must not only be patient, but also adhere to increasingly-stringent opt-in and opt-out laws. Despite privacy concerns, building an e-mail list organically allows marketers to track customer behavior as well as target customers based on buying habits. DMNews asked two experts for their two cents on how to care for your growing house file and encourage those all-important opt-ins.

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