899 Northgate Drive
San Rafael, CA 94903
Tel: (415) 382-4000
Fax: (415) 444-5511
Tel: (415) 382-4000
The recent headlines about email data breaches have rightly caused all of us to review our security procedures and policies. No system is perfectly secure, but there are steps to take in order to avoid a breach.
Industry experts have chatted about using video in e-mail marketing for years, but the technology was held back by deliverability and bandwidth issues. Yet these days, e-mail service providers are conquering those challenges.
An abandoned shopping cart was almost a purchase conversion, but the customer left after placing an item in their shopping cart -- abandoning it before checking out. According to MarketingSherpa, online retailers report that 20-60% of carts are abandoned. Clearly, revenue gets a big jolt if you can remove whatever is standing between interest and purchase for these customers.
This article shows you how to interpret and optimize the conversion rate of your various e-mail list segments to drive meaningful revenue improvement. Sustainable e-mail marketing doesn't burn out your list by over mailing, or addict your subscribers to unprofitable discounts. Instead, it balances revenue generation with reasonable email frequency and quality offers for your subscribers.
You can only improve what you can measure. Unfortunately, most email marketers measure only what their e-mail service provider (ESP) supports, like email open rates, click rates, bounce rates, and list size. These e-mail-centric metrics are certainly valuable, and can lead to improvement in your email-centric results.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.