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The recent headlines about email data breaches have rightly caused all of us to review our security procedures and policies. No system is perfectly secure, but there are steps to take in order to avoid a breach.
Industry experts have chatted about using video in e-mail marketing for years, but the technology was held back by deliverability and bandwidth issues. Yet these days, e-mail service providers are conquering those challenges.
An abandoned shopping cart was almost a purchase conversion, but the customer left after placing an item in their shopping cart -- abandoning it before checking out. According to MarketingSherpa, online retailers report that 20-60% of carts are abandoned. Clearly, revenue gets a big jolt if you can remove whatever is standing between interest and purchase for these customers.
This article shows you how to interpret and optimize the conversion rate of your various e-mail list segments to drive meaningful revenue improvement. Sustainable e-mail marketing doesn't burn out your list by over mailing, or addict your subscribers to unprofitable discounts. Instead, it balances revenue generation with reasonable email frequency and quality offers for your subscribers.
You can only improve what you can measure. Unfortunately, most email marketers measure only what their e-mail service provider (ESP) supports, like email open rates, click rates, bounce rates, and list size. These e-mail-centric metrics are certainly valuable, and can lead to improvement in your email-centric results.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
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